Hashtags? Can you imagine how powerful and useful they can be for your brand recognition, business promotion, and account popularity?
A few years ago, hashtags were important, but not necessary for a successful social media account; today, ignoring hashtags by marketers can lead to business and the account stagnating on the social media world.
It is worth accepting the fact that hashtags nowadays are an integral part of business development strategy. But the success of Twitter, LinkedIn, Facebook, Pinterest, Instagram hashtags usage is not to include any hashtag and clutter up the entire post description, but to use the most trendy and relevant hashtags (not only hashtag photo or nature) for further account growth.
What are the benefits of hashtags usage?
Make the content easy to come across
Hashtags are a primary social media navigator. It is they that will lead you straight to the content according to your query. If you want to search for content on a beauty niche, a relevant hashtag will bring you to the top posts and accounts on the topic.
So, if you include an appropriate hashtag under your “five tips of natural skin” post, other users in this audience will easily find your post and then possibly become your followers and customers in the future.
Make a brand discoverable
The best thing on social media is when a branded hashtag you have created becomes viral and makes your brand known to a broader audience. Don’t miss the chance to design your hashtag, and have a little patience to wait until your hashtag becomes trending.
Ease like-minded people searching
You are free to find like-minded people, customers, competitors, new friends, influencers, or just to make your audience broader by using matching and trending hashtags. Of course, the hashtag photo will always be trending, but it’s not the right choice if you want to attract a target audience.
Corresponding hashtags make searches targeted, focused, and effective without wasting time exploring an unnecessary audience for your brand.
Increase traffic on social media
Using hashtags correctly is a direct way to gain new users, resulting in increased traffic to your Instagram or Twitter accounts. Isn’t our goal to attract customers in the face of new users?
7 tips about how to use hashtags effectively
Favour relevant hashtags
It is useless to apply long, complicated, and irrelevant hashtags because users won’t find your content. So all your work in creating the post and content will be in vain. The primary purpose of hashtags is to show users your content existence, which could include your brand. For that, it is better to opt for simple, brief and appropriate hashtags that immediately come to mind when a user searches for content in a particular niche.
Pick out trending hashtags
The trendiness and virality of specific topics in the world at the moment can be your chance to increase audience engagement and thus brand awareness dramatically.
The key is to accurately identify and relate the trending hashtag to your brand or business strategy. Just make sure before using a hashtag that its meaning is consistent with your content idea so you can get the most out of it.
ProTip: to discover the top hashtags, it is best to use online hashtag generators, which will show you the hottest hashtags according to the keywords you entered.
Use the same hashtag in every social media platform
Duplicate the hashtag you’ve created or the most trending hashtag on all social platforms where you promote your product. This way, people find the same hashtag easier, which means it gets remembered twice as quickly. Using the same hashtag across different platforms helps to unite and reach a broader audience.
ProTip: use no more than two hashtags on Twitter, FB, Pinterest; about five on LinkedIn and up to 30 (of course you may insert less) on Insta — thus, you will make the most of hashtags usage beneath your tweet or post.
Check twice before hashtags including
Information on social media can be very vulnerable and tends to be distorted. I mean, the same hashtag can mean different things and be used for various purposes. So before you use a trending hashtag to describe your brand, you should check the meaning of the word or phrase on that social network. It wouldn’t hurt to check twice.
Don’t overdo the hashtags
Inserting 30 hashtags into every IG post would not be an excellent option for successful brand promotion. Too many hashtags can irritate and “alienate” users. It may look like just promoting the post rather than informing users about your product benefit and engaging them.
Of course, you may insert the hashtag “photo” under your post, but it won’t sound creative or captivating. To engage with your target audience, try to surprise it and use hashtags that are relevant but unusual — this increases the chance of attracting people of your niche.
Design branded hashtags
Having your hashtag can significantly boost your reach and demonstrate the existence of your product to more users. The only thing to consider is that it will take time and patience to promote the hashtag you’ve created. Include the branded hashtag in all posts on any social media site, and don’t forget to mark it on IG Stories, where the audience coverage is much higher than on the news feed.