Ingredients to a Strong Visual Brand on Social Media
As social media is playing a more important role in businesses marketing, the need of having a strong visual brand on social media is getting more essential. In this article, we´ll therefore list the Ingredients to a Strong Visual Brand on Social Media.
1. Post high quality content
Since content is the single most important thing if you are looking to build a strong brand on social media. It is with the content you post you define your business and let’s be honest. Do you really want to define your business with low-quality pictures and a feed that doesn’t have any connection? Hopefully the answer is no. Always make sure that the content you post holds a high standard and that you are 100% satisfied with it. If you don’t genuinely like it, other people won’t either.
2. Be Unique
The competition on social media is bigger than ever before and that is also why it is more important than ever that you are unique and differentiates yourself from the crowd. With being unique, we mean posting things that most people don’t post, setting trends and coming up with new things.
3. Mediate a feeling
Your social media should tell an appealing story that interests people. By mediating a positive feeling, you automatically make people associate a feeling with your business every time they get reminded of your brand.
4. Tell a story
Brand storytelling allows marketers to build their businesses personality and make customers associate emotion with your brand (as mentioned above). By telling the story of your business, you can build personal connections with the consumer. Storytelling on social media is ultimately driven by words. This means that we use as standalone text or captions to our visuals. Telling a story in a compelling way is a great practice for your writing skills, so you have to do a little bit of practice if you’ve never done it before.