Social media is not an unknown term to anyone. It is serving as a platform to gain recognition apart from entertainment, news sharing, and chatting purposes. And who doesn’t wish to gain some sweet and fruitful attention on the internet?
Videos are one of the best types of content to convey a message. It reaches out to people in the shortest time and is also one of the quickest ways to get popular if your audience likes it. But the question is, how do you create good social media videos? Well, to summarize, it requires good editing skills and several other things that need to be kept in mind.
Nowadays, it is very important to know video editing because even if you don’t want to earn popularity, you can take it up as a profession. Both ways it is a good option for your career.
Sounds interesting right? So, let’s get started without wasting any more time on your career path:
To help succeed in video marketing, you need to first plan. The plan of action with an idea, script, message, time limit, etc. must be drafted. It is not easy to think of a brilliant idea every time. Sometimes it just appears, sometimes it doesn’t.
It is suggested to go through similar topic-related videos online for some inspiration. The ones with which the audience loved and felt well connected.
It’s always wise to not down these ideas in a notebook. It will help you get a better concept of what your targeted audience will like.
The equipment and location play a very important role in every video. It should blend well with the video and the kind of message it should deliver. Just mark the points and check if your idea is satisfying your connection with the audience.
The recording is the most fun part here. The backdrop of the shooting area, clothes of the models, and makeup are really important for the video to look good and settle with the storyline you have had planned. If your star cast is ready and your video is still looking dull, the reason behind it may be the equipment you are using.
The right equipment will enhance the quality and audio of the video. It makes the video look eye-catching. Most times, natural light does the work but sometimes it is good to use a lamp. Make sure the light is evenly spread and the view is clear.
Equipment may be a camera and video recorder or just your smartphone. These days the smartphones are no less than any high-quality cameras. You can use a tripod and a microphone to record with ease. A tripod will cost you around $11 to $13 depending upon the size.
Editing is the most crucial part of the video. It includes adding and eliminating certain effects and shots. After shooting, editing will work as a needle to sew the pieces you created. But a needle doesn’t work without a thread. An editing software or application is your thread.
The applications that will help you sew the puzzles are Animoto, Adobe Spark Video, Promo, Quik, Videoshop, Crello, etc. These applications can help you make videos like a pro by adding effects, transitions, music, text, animations, and slideshows at your fingertips without wasting extra time.
Further, you can also add your logo to make it look more professional. Some applications use auto-play for the videos so make sure your first few seconds are attractive to invite more audience to your post.
5. Execute the video
The last and most powerful step is to share it on social media. Spread your content on social media with a strong caption that suits your content and ta-da! You are done.
Over to You…
Time is changing and so are people. And videos have become a source to share even the biggest news in a few seconds. People use them as the source of information. Social media marketing has become irreplaceable in 2021. The new modern methods have given a vast opportunity to spread businesses.
Many businesses use video marketing to promote their services and products. The greatest contents are conveyed through a 15-second video that requires a minimum of 3-4 hours of work behind it. To make your content viral it is important to do proper research and it is better to not copy from others. It should be unique and relatable.
Here, I have summarised a few points that can help you with creating a video like a pro for social media.