When running an architecture firm, if you don’t get clients, you won’t last very long. For the financial wellbeing of your firm (and yourself), you want to make a point to get out there.
One of the best ways to do that in the digital age is through social media, such as Facebook. Here are 5 Facebook marketing tips for architecture firms:
1. Use Pictures and Videos
Most people scrolling through social media aren’t going to stop unless something spectacular catches their eyes. Give them something worth the pause by posting gorgeous pictures and videos of your work. You can also show interesting pictures of other people’s work as well. You just want to create a visually stimulating page.
2. Connect With People in the Industry
Facebook is there to help us connect. Take the time to become friends with people who are influential in your industry. You may know the main players already. If you don’t, read up on the current events. You can also join social media groups about topics related to architecture. It could be possible to find interesting people there who may end up becoming a valuable resource. You can also look through your own alumni network or the alumni network from other universities. Start with listing and linking the universities where the firm’s principals and associates earned their BA architecture and M.Arch degrees. It’s a great ice breaker as well as a proven advantage when securing contracts.
3. Utilize Multiple Platforms
There are a number of different social media platforms out there. They all have their own advantages and disadvantages. Facebook has the most users, Twitter is for professionals, and Instagram is perfect for people who want to share a lot of pictures. Sign up for the most popular ones and remain active on all of them. This may seem like a lot of work, but there are programs available to help you manage all of your accounts at once.
4. Post Consistently
One mistake some people make is not posting consistently. If you disappear for weeks at a time, people will lose interest. They may even unfollow you. Remain active and post regularly. On the other hand, some people make the mistake of being too active. You don’t want to post ten items every single day. People may find it obnoxious, and it can cause people to unfollow you. Share no more than about 1-2 times a day. Be sure to mix the content between promotional posts and entertaining posts. If you only put out promotional posts, people will be quick to stop reading.
5. Get a Little Personal
One mistake people make is keeping their social media account too professional and stiff. Social media is a place to showcase your personality a bit. Feel free to post pictures of your pets or vacations. Just be careful that any personal things you post are appropriate for the workplace. Sharing an offensive meme you found online or posting a hugely controversial statement can cause people not to do business with you. You should also be careful when posting pictures of your house or your family for safety reasons. Don’t put your address in any of your pictures.
Social media is more than just a way for people to share their poorly-presented home-cooked meals. It can be a very useful marketing tool for your architecture business if used properly. Use these tips to make the most out of social media.