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8 Website Content Ideas for Your Business

Are you looking to improve your company’s website? We’ve got the top website content ideas to get you started out today.

Creating valuable content is one of the most important parts of a successful content marketing strategy.

If you are wondering how to improve website design and website conversion rates, then having good website content ideas is the way to go.

Instead of stressing yourself out trying to think of ideas to boost your content, just relax. Our guide has everything you need to create a content plan you can be proud of.

Why Content Marketing Matters

The process of marketing your website can be quite overwhelming – no matter if you have a large company or if you have just set up a small business. Business website content ideas are the best and most effective way to communicate to your audience, rank well on Google, and get those conversions. 

Creating consistent content is key to growing your brand presence, as well as your audience. After all, the whole point of marketing is to shout about your business, and awesome content is the best way to do this. It’s a way of attracting an audience and converting them into customers. 

Content and digital marketing are great ways to track ROI and optimize your presence and your brand all at the same time.

There’s no need to search for a content writing ideas website. Now, let’s take a look at those content ideas.

1. Start a Blog

Blogging is big business. Especially when a blog is well-written, consistent, optimized for SEO, and above all, provides valuable content for your audience.

Blogs are also a cost-effective content option. They can be written in-house, and graphics and images can be easily created using free design platforms such as Canva. A good blog will boost your SEO and will help your business become a voice of authority in the industry.

Just remember, consistent and high-quality blog content is key for it to succeed.

2. Produce a Free Download

Otherwise known as a lead magnet. A free download is a good option for content if your business is service-related. If you want to build up your email database, offer your readers a free download in exchange for their email address.

The key is to make the lead magnet super helpful and unique. Consider things like tips related to your industry, a cheat-sheet filled with helpful information, an ebook, a video webinar, even a useful article. 

3. Create a List of Benefits

No matter what industry your business falls in – be it insurance, coaching, or baking – you can create a helpful list of benefits related to your business.

If your website markets your personal shopper business, then highlight benefits your services can give customers; more free time, a unique and personalized look, custom service, creating a personal style, not having to spend hours shopping, etc.

This type of content is useful, valuable, and will show you know your business. 

4. Invest in Your Social Media

Especially when it comes to video content. The likes of TikTok, Facebook Stories, and Instagram Reels have shot up in popularity, showing that visual social media is dominating. But it’s not just as simple as post a great piece of content on Instagram and expect your following to grow. 

Investing in social media means engaging with your customers. Customers love seeing and hearing the faces and voices of a brand. It helps build trust and conversion. Make sure whenever you post, the voice is consistent and you make time to encourage comments and respond to them. 

5. Create a Glossary

Include a glossary on your site. If your business sells a product or a service, a glossary can help your audience understand all the different areas and functions. This is a really helpful piece of content, as you can add internal links to product pages, as well as repurposing the content for social media posts, blog posts, or even newsletters.

6. Use Customer Reviews

This is such an easy website content idea because most of the content is already written for you. Use your customer’s words to tell new (or potential) customers, why your product or business is so good.

When someone becomes a customer, encourage them to leave a review or testimonial. You could offer them a small discount on their next order to sweeten the deal. Now use that review and turn it into content for your website. You could even use the words to create a cool graphic for a social media post.

7. Make a Live Video

If 2020 has taught us one thing, it’s that videos, webinars, and live clinics are the way forward.

Never before have we relied so much on video content, and businesses should take advantage of this. Going live on Facebook or Instagram and offering free, live, and valuable content encourages an audience and gives customers a true look at the people behind the brand. It also allows them to engage with you.

Why not create a short, live clinic or webinar? Establish your expertise and help potential customers get to know you and your business. Talk about a topic that will be valuable to your ideal client and offer helpful advice that will turn them into converting customers. 

8. Run a Contest

We all love contests. The chance to win something for nothing. Well, not quite for nothing. If you run a contest, entrants can swap an entry in exchange for some data. Request their emails and encourage them to share the contest on their social media for a greater chance of winning.

This will spread your content further, and gain you, potential prospective customers. You can even team up with a complimentary brand or business and run the contest together. This way you will get even more bang for your buck. 

Website Content Ideas To Succeed

Having a solid content marketing plan is only possible if you have great website content ideas. These ideas will elevate your business and help you to attract traffic and, ultimately, conversions.

If you implement these ideas into your strategy, there is no way you can fail. Did you find this article helpful? Make sure you check out some of our other posts to help you in your marketing journey.

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