Websites are a notoriously difficult category of marketing to differentiate yourself in. With so many different companies, services, and brands vying for the same digital real estate, it can be a tough and not always victorious battle to get eyes on your page.
Then there’s the rather important matter of what someone thinks or does when they eventually see your content. How are they perceiving and reacting to the web experience you are providing them with?
Due to the sheer number of factors in play, creating a website that cuts through the noise of online traffic and makes an impact is no small task. However, ensuring that your website is exceptional and recognizable can make an unprecedented difference in sales.
Not sure where to start your work? Here are 6 simple tactics that will make your website stand out from the crowd.
1. Refreshing Content
Where content is stale and repetitive, potential customers look elsewhere. Creating the quantity and quality of content necessary to set your website apart can seem challenging, but it can also be extremely rewarding. A website’s content is the most effective way to engage with consumers and showcase the best work possible. Keep it fresh, keep it interesting, and make sure your target audience is interested in what you’re posting.
2. Ease of Use
Think back to the last time you used a website that was difficult to navigate or wasn’t optimized for mobile devices- did you stay on the site for long? The reality is, the vast majority of internet browsers have an incredibly high standard for ease of use. Native internet users expect an interface to be intuitive, navigation to be a breeze, and tech to be compatible on all devices. If your website isn’t living up to the minimum expectations, there’s no way it can push to the front of the virtual pack.
3. Up to Date Design
The technical and aesthetic design of a website is one of the most crucial components to ushering in success. The look and feel of a website will work together to craft the perfect user experience- or a mediocre one. For this reason, enlisting the help of professional web design services is strongly recommended to give you a competitive advantage.
Not only will professionals know what works in terms of color palettes, button shapes, and layouts- they will make your website functional. Having web support is irreplaceable to make sure your site viewers can see things clearly, buy potential wares, or engage with blogs or other posts. In short, up to date and carefully attended to design will keep your website running, and keep it relevant.
If you didn’t already know- social media runs everything on the internet. Social media apps have overwhelming view counts and interaction volumes and are the most used and trusted sources for news and research in many households. The translation: if you want to get noticed, you have to be present on social media. Consider managing independent Facebook, Instagram, and Twitter accounts as well as linking them clearly and visibly throughout your website.
4. Metrics Matter
Have something to be proud of? Display it for all to see! Particularly in the case of valuable metrics, if you have any number of positive examples to display on your website, you should be doing that. Trust is not easily won in an online marketplace, and having tangible examples of your proven results, impact, or accolades is an ironclad way to obtaining trust and loyalty- putting you out ahead of competitors.
5. Personalized Touches
Ringing in number six on the list is the element of personal touch and flare. The best way to stand out from boring, carbon copy websites is to not be a boring, uninspired website! Utilize your creativity to the best of its ability and make sure your company and brand personality really shines through. People connect with authenticity, so as long as you are presenting in a way that you enjoy, your website will be miles ahead of others.