Want everyone to recognize your brand? Creating personalized stickers can be your first step in the right direction. With a well-designed custom sticker, your brand can create a lasting first impression on your potential customers.
At Simple Pickle, we specialize in designing eye-catching custom labels that will get your more eyeballs. Whether your brand’s style is edgy or somber, we’ve got something for every business.
With experience in the field, we’ve got the whole designing process pat down. Here are some quick tips for anyone who is looking to design a personalized sticker:
Tips in Designing Personalized Stickers
Do #1 : Know Your Brand Voice
Your personalized stickers need to showcase what your brand stands for. After all, your stickers should showcase your brand’s personality. Take your brand voice into consideration when you’re choosing the messaging for your personalized sticker.
Image via StickerGiant
Invest some time to understand typography basics and how color psychology works. These lessons will help you in designing a personalized sticker that reflects your brand’s authentic personality.
Do #2: Think About Functionality
While designing your sticker, think about where your stickers are going to be used. Are you putting up a sticker on a product that’s going to be frozen? Is it going to be exposed to be harsh sunlight? Based on these conditions, design your personalized sticker.
Image via Etiquette Systems
Make sure the materials you use and the design you pick are apt for the conditions where the sticker is to be used.
If you don’t choose the materials according to their usage, your stickers might end up having a short shelf time. After all, nobody likes stickers that can get quickly faded or can be washed out.
Do #3: Tell A Story With Your Sticker
Nothing brings people together like stories. Personalize your stickers in such a way that it allows you a chance to tell your story. If you’re going for an event or a trade show, this strategy can be especially useful in establishing a connection with the masses.
Image via Wildrose Magnolia
For instance, take inspiration from Wildrose Magnolia. On their label for body butter, they have highlighted the main features of their product. Along with it, they have added a personal touch with a short verse.
You may not have as much space as they do in their label. But that shouldn’t limit your creativity. You can play around with graphics or words and creates a personal bond with the audience.
Do #4: Choose A Company That Specializes In Making Personalized Stickers
Don’t think you can do justice to the designs of your personalized stickers? Hire professionals to do it for you. There are a lot of companies that have printing experience. But for the best quality personalized stickers, choose a company that specializes in custom designs.
These companies will offer you a more extensive range of materials to choose from. The best part is that you’ll get guidance in choosing the right designs.
Don’t #5: Try To Fit In Too Many Things At Once
When it comes to design, less is more. You’ve only got a little space to work with. To make the most out of it, you need to highlight only what’s important. A lot of big brands do pull off labels that are text-heavy but know that this approach doesn’t work for everyone.
Resist the urge to fit in too much information. Overloading your personalized sticker with too much information can the whole space look cluttered. A good design for a sticker always leaves plenty of white space.
Be smart with your copywriting so you can fit in the most relevant information in the least number of words.
Don’t #6: Make False Claims
You want to win over your customers, we get it. But that shouldn’t be an excuse to exaggerate what you write on your stickers. False claims can make your customers question your reputation. At the same time, you can run into problems with the law.
Before designing your personalized sticker, it’s a good idea to take a look at the local laws regarding labeling. Different products may have different laws related to them. If you aren’t well acquainted with the laws, ask your design company to do the background research for you.
Custom stickers are a great way to increase your brand awareness. A well-designed custom sticker can inform the audience about the product.
At the same time, it can subtly showcase the brand’s personality. After all, designing a good custom sticker is all about connecting with the audience. At Simple Pickle, we understand all that goes into making a good custom sticker. We promise to deliver stunning high-quality stickers that will give your product a complete makeover.
Did we miss out on any other important points that you need to take care of while designing custom stickers? Please share your views in the comments section.