Low-Cost Or Free Ways to Promote Your Business
Have a limited marketing budget? No worries – there are lots of marketing tactics that you can use to get the most our of your dollars. In this article, we´ll be showing you Low-Cost Or Free Ways to Promote Your Business.
1. Social media
Social media channels have the following advantages in business:
- Gain valuable customer insights
- Increase brand awareness and loyalty
- Run targeted ads with real-time results
- Generate higher converting leads
- Provide rich customer experiences
- Increase website traffic and search ranking
- Find out what your competitors are doing
- Share content faster and easier
- Geo-target content
- Build relationships
- IT IS FREE!
Read more how social media can help your business in Does social media marketing give any results?
2. Business Cards
A business card doesn’t necessarily need to cost a lot. However, if you decide to put in a few extra dollars, the outcome can be something unique and stylish that people will adore.
Handing people your business card can be an opportunity for you to make an impact and a way to tell people what your company stands for with just a small card. So take this opportunity to turn something as small as a business card into something memorable for the receiving person.
3. Author and publish guest posts
Guest posting backlinks mean writing and publishing an article on someone else’s website or blog. Guest posting is great for search engines. Backlinks that are created from guest posts will raise the value of your website to search engines, making your content easier to find via Google, Yahoo, Bing, and others.
In this way, potential customers will find your business more easily.
4. Bloggers & Influencers
Bloggers and influencers can be a great way to get cheap exposure. Some bloggers and influencers satisfy with receiving a few products and some wish for a bit of payment as well.
This is also a great way to reach the RIGHT audience suitable for your business since you have are the one deciding to decide who you are going to partner with.
If you don’t know where to find influencers, Veloce Network is the place to go.
The network has gathered thousands of influencers in one place. All you need to do is filter them based on your criteria.
Giveaways on social media are great because of many reasons. Everyone loves getting something for free, right?. The truth is that the main reason why many people follow a brand on Facebook, Instagram, Twitter etc. is to obtain a discount or to join giveaways when they show up.
This is where you come in.
Giveaways are a perfect opportunity for you to gain lots of exposure and new supporters. This is one of the most effective Low-Cost Or Free Ways to Promote Your Business.
Read more in the article How to arrange a successful contest
6. Sponsor events/charity organizations
Sponsor an event and get listed as a supporter on their event site to gain exposure and branding.
7. Create an affiliate program
Affiliate programs are arrangements where an online business website pays affiliate websites a commission to send people to the website. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement which usually is dependent on how many visitors that are “provided”. There is a difference between an affiliate program and affiliate
There is a difference between an affiliate program and affiliate marketing, however. Affiliate marketing is a type of performance-based marketing where businesses
Affiliate marketing is a type of performance-based marketing where businesses reward affiliate marketers for sales resulted by the affiliate’s own marketing. This is usually measured in form of personal discount codes.
One of the most popular affiliate websites is CJ.com. If you’re looking for inspiration on how you should create your program and how to market it. CJ is a great service to use.
8. Reduce the size of your ad
Try reducing the size of your ad (not in the Yellow Pages) or length of your radio spots. A 60-second spot is not twice as much as a 30-second spot but you won’t get twice as many customers for a 60 over a 30. Going with small ads or shorter spots will allow you to do more ads which normally pulls more customers. It’s better to be there every day with small ads than every month with one big one.
9. Create newsletters
Newsletters are documented to help increase sales and that´s why it is good to have many people signed up for it. Because the more people who get your newsletter, the more you will sell. There is, however, a catch. If you have no subscribers, then there is no point of sending out newsletters and if you have subscribers but send out terrible newsletters, then they won´t have any effect.
Read how you can get newsletter subscribers.
That was everything we had for you in this article! Hopefully, you have learned new Low-Cost Or Free Ways to Promote Your Business.