Selling lingerie online today is one of the most profitable businesses. With the market valued at $91.7 B and expected to grow to $141.8 B by 2030, the online lingerie business is growing rapidly, and everyone wants a bite at the cherry.
With an opportunity to earn thousands of dollars, everyone wants to start a lingerie business online. But how do they do it?
Well, you are in the right place to get the answer to those questions. In this article, we will discuss the steps involved in selling lingerie online and how one can start their own.
Why Sell Lingerie Online?
The most obvious reason is the market size. With the market size expected to grow by more than $100 B by 2030, there is a massive chance for lingerie sellers to earn big online.
Other than that, here are some of the other reasons to choose selling lingerie online.
- Greater market reach
- Sell from the comfort of your home
- Decide the profit margin
- Be your own boss
How to Sell Lingerie Online?
Now that we have understood why selling lingerie is a successful business, let us understand how to sell lingerie online.
1. Market Research
Before you start selling lingerie online, you need to understand the market you are targeting. Use tools like Google Trends, Semrush, Ahrefs, and others to study the demand and interest within the customer base of your choice.
2. Business Plan
Once you have understood the market and done your research regarding the audience, the next step is creating a business plan for your online lingerie business.
Fix your budget, plan your operations and inventory, define your vision and mission, and decide your goals, before you jump into starting an online lingerie business.
This will help you prepare for the different scenarios and manage the business efficiently.
3. Choose a Niche
While you are planning the online lingerie business, one other thing that you should decide on is the niche you want to operate within.
Select a niche that has a greater audience base, higher profit, and more importantly, one that you are very comfortable with. Here is a list of niches that you can use for your reference while starting an online lingerie business.
- Daily Use – Lingerie for everyday use.
- Luxury Lingerie – Lingerie made out of expensive fabrics for special occasions or for someone with higher buying power.
- Size-Based Lingerie: Choose from plus size, petite, large, extra large, or any other size that you want to focus on.
- Eco-friendly – Lingerie made out of eco-friendly materials.
- Sexy or Erotica – Lingerie that is designed to show the ones wearing it in a sexy manner.
- Maternal Lingerie– Lingerie that is made for mothers.
In addition to these, there are a few more niches from which you can choose to start your online lingerie business.
4. Find a Reliable Source / Manufacturer / Distributor
Once you have decided on the niche in which you want to sell your lingerie, the next thing you need to do is select a reliable manufacturer or distributor for your lingerie with your branding.
Find a manufacturer or distributor that is safe and secure to deal with, as well as reliable and trustworthy.
Alibaba, Tasha Apparel, Faire, Printful, EPORLO, etc., are some of the renowned names within the lingerie industry who can be trusted when it comes to supplying lingerie for you.
Make sure you do enough research on the supplier or the manufacturer you choose to make sure you get your supplies in time. Also, testing the quality of the product they supply and the profit margin they allow you to have is necessary before you zero in on your supplier.
5. Effective Pricing
Having a reasonable price tag on your lingerie is a significant aspect of your online lingerie business. The price you keep for your products should be within the market price and not aggressively above or below it.
Research your competitors to understand how much they are charging their customers. This will give you an idea of how much to charge for the lingerie that you sell online.
The factors you need to consider while selling lingerie online are:
Selling price of lingerie = manufacturing cost + operations cost + profit margin
6. Set Up Your Online Store
Now that we have covered all the primary considerations of the lingerie business, now let us look at the critical part of selling lingerie online, which is setting up your online store.
You can create an online lingerie store from scratch by hiring a developer and having them code everything for you. Alternatively, you can rely on content management systems like WordPress or WIX to build an online lingerie store.
However, the most effective way to create an online lingerie store is to use a customizable, ready-made script. These scripts are made for building websites that sell adult products like lingerie.
xMarketplace by Adent.io is a ready-made script for building an online lingerie store that meets industry demands. With multiple monetization methods and ease of use, this script is suitable for all interested parties in creating an online lingerie store.
7. Marketing
Marketing is a key aspect in modern-day business, and it holds true for online lingerie businesses as well. Use all the marketing strategies and channels available to expose your brand among the interested parties.
Here are a few ways to market your online lingerie business:
Content marketing: Write SEO specific blogs on your website selling lingerie, so that it ranks well on the SERP.
Social Media: Use social media platforms like Reddit, X, Discord, Telegram and Instagram to promote your online store and attract potential buyers.
Email marketing: Send targeted emails to the potential customers to grab their attention and eventually convert them into valuable customers.
8. Managing Customer Satisfaction
Managing customer satisfaction is the key difference between a successful online lingerie business and just any other one. Constantly interacting with your customer base through various channels helps you keep them loyal to your store and improve your profitability.
Use a chatbot or a customer care executive to answer all your customers’ questions related to the products, purchases, and other items on our store. This will help you manage customers with minimal complaints and enhance your branding within the online lingerie space.
Conclusion
Selling lingerie online today is for sure a profitable business. However, without proper setup, you might struggle within the space to make money from your business. By following the guidelines mentioned in this article, you will be able to sell lingerie online seamlessly. Make sure you have a user-friendly website that helps your audience purchase lingerie easily and effortlessly.
