You have to be very skilled to own and run a damage restoration business. There is an awful lot to know within the building trade realm, so sitting around waiting for work to come in isn’t an option. There will always be work that needs completing, but those that need work doing might not always know you’re there, ready and waiting.
Within this article, we will take a look at a few different things you need to consider and how you can ensure you receive more leads for your business.
What Is A Business Lead?
Let’s start off with the basics for those unaware of what a business lead is. By definition, a business lead is someone that is interested in the product or service you provide.
This is the first step of getting new business, so it’s an important one to start with. When talking specifically within the restoration industry, a business lead would be someone that is searching for a company or individual to fix their basement because of flooding. If you can pinpoint those in need, then the process will be accelerated.
Use Social Media Intelligently
Many will turn their nose up at the use of social media, but it is, in fact, one of the best marketing tools you have in your repertoire. Millions of people use social media for more than 5 hours a day, meaning there are plenty of eyes just waiting to see your adverts. With the amount of data available, you can find out who needs building work done and where they are, meaning you can advertise directly to those already in need of restoration work.
If you can work out how to utilise social media to its full potential, then you’ll have no worries about getting work.
Make Sure Your Website Is Working
The importance of a good website that works smoothly and looks professional is often overlooked. It’s your front door, the gateway to your business, the first impression when you walk into a customer’s house. If it’s a bad one, you aren’t going to get used. Very simply, ensure your website looks professional, has up to date high-quality images, and is easy to navigate. If you nail all three of these points, then you have a considerably higher chance of landing a client.
Once you have a professional website, you need to make sure that you optimise it to its fullest capacity. SEO specialists will be important in getting leads for your business, and they will be able to help your website reach the top of all searches related to your industry. You want your website at the top of Google, not on the 16th page.
Hire In The Professionals
One of the best ways to generate more leads for your business is to hire a professional company that specializes in generating leads within your industry. They know the ins and outs of every area and will be able to provide high-quality leads that will progress your company quicker than you could imagine.
There are plenty of ways to get the ball rolling. One of the best is by booking a strategy session with an advisor where they will be able to explain the right process to you fully.
You can have a completely tailored plan specifically designed for your company and your company alone—no more sharing business models or using a blueprint that doesn’t work for your business.
You have to spend money to make money. This is a simple business rule, but you have to know where to spend money to make it back. Using a professional, proven company is definitely the right way of starting your restoration empire.
Get Customer Reviews
Customer reviews are more important than you think. Word of mouth is a very strong advertising method that’s reinforced with websites such as Trustpilot and Yelp. If a customer thinks you’ve done a brilliant job, then ask them to write you a review on their chosen online forum. The more online credit you get, the more likely it is that you will receive bookings from others. Keep the customer happy, and the rest will fall in place.
Creating business leads can be difficult if you don’t know where to start. Those with little to no experience within sales might find this stage rather tricky, which is where professional companies come into play. Don’t stand around not working because nothing comes in. Make the right decision and invest in a good, strong marketing strategy that will reap the rewards for years to come.