How important is product packaging to a business? While many people think that packaging is only to preserve the goods while on sale, they serve various purposes, including promoting the brand. The packaging you are using for your products has more benefits than you can imagine. This means the package needs to be well done and must match the product and the target market. Most businesspeople lose a lot of sales with inferior product packaging.
A client will pick a nicely packaged product even when its quality isn’t as good as the poorly packaged product. When you customize your packaging, you dominate the market and stay ahead of your competitors. Here are some benefits of good product packaging for your business.
1. It makes your business more shareable
When a product has the best packaging, it becomes more shareable in the market. How is this? Currently, the world revolves around online, and many people will post or share the products they use through their social media accounts. When others post, other people who will love the product will share the posts and reach a broader market. This sharing is facilitated by good product packaging, which turns heads around.
The more times these clients take pictures and posts on social media sites, the more your brand gets recognized in the market and the more sales you will make. Most businesses that improved on their packaging made more sales compared to those that maintained their old-fashioned packages.
2. It Improves brand recognition
The packaging dramatically helps to improve your brand recognition in the market. It helps to carry your name, taglines, slogan, and logo, which enables your product to move and get recognized in the market. It helps the products get noticed by the resellers and the final users when selecting products in supermarkets and other selling points. Besides this, people who haven’t used your products will read the package and discover how good your products are.
The packaging details will entice them into picking your product and leave whatever they used before.
So, you might be wondering “How do you make the packaging stand out?” As seen on Juno Creative, your packaging should have a unique shape, design, and colors that complement your logo. It should also have stickers and stamps that portray your brand’s originality and should be eye-catching to attract buyers to your product. The packaging should be a silent marketer to whom you can’t reach verbally.
3. Colors help to convey different messages
Your packaging carries more messages to your clients than you can imagine. Color variations in packaging bring all this.
Most companies will use colors to show which target market their products fit. For example, Luxury products will use silver, black, and gold to symbolize their worth and target market.
Also, a color like green will symbolize the product that fits nature and cares for the environment. Colors greatly evoke emotion towards any product. You need to use the right colors, prints, design, and graphics to convey different messages. Using the wrong colors in your product packages will make clients neglect or fail to understand what you are selling and your product’s target market.
4. It portrays a high-quality impression
Your product packaging often creates the first impression of your products. It is the first encounter your clients will have with your business. This means you must do it well to create good and lasting impressions for your target clients. Unlike not judging a book by its cover, clients will judge your product according to its packaging. The good the package, the better the product it seems and vice versa.
Clients will always favor products with captivating and appealing packages and always despise those that don’t fit their taste. No matter how good your product is, not coming up with good packaging might make you lose the market to your competitors.
5. It makes your products safe and secure for your clients
Clients will always love well-packaged products. Good packaging will prove to the buyer that the seller has the clients’ interests at heart and will want them to enjoy non-contaminated, well-sealed products. Also, not packaging your products well will mean having many returns and negative reviews since your product will arrive at clients while tampered with. This situation also leads to losing clients since they will see you aren’t serious with how you package and sell your products. Clients will likely shop with you again when they receive their orders in good condition and not tampered with.
Many packaging companies can help you in coming up with the best packaging for your products. It’s essential to use these companies to develop proper packaging that won’t compromise your product’s selling and distribution. Good packaging enables you to market, distribute and sell your products without incurring more expenses.