WHAT IS MAGENTO?
Magento is probably the most advanced e-commerce platform introduced in 2008 for online business owners. Based on open source technology and written in PHP, it allows users to access free, flexible and easy-to-use software. It uses several other PHP frameworks, such as Symfony and Laminas.
Key benefits that make Magento a leading advanced digital solution for innovation in e-commerce include built-in add-ons and cross-selling, easy third-party integration, search with filters for customers, and a flexible Magento shopping cart system. In addition, it is powerful and capacious enough to support up to 500,000 products on a single Magento site.
Surprisingly, Magento also helps sellers get the traffic they want to their store by offering advanced search engine optimization (SEO). By optimizing the Magento eCommerce website for SEO, users can create space for bonus conversions and significant ROI (interest rate).
mpete with the growth of site visitors and total revenue. In addition, it also helps the site to rank first in search engines, making it easier for visitors to access products and services. Some of the most recommended SEO techniques for the Magento store include using title and title tags, eliminating duplicate content, saving short URLs, using links that cannot be followed, and more.In other words, the full use of SEO-friendliness Magento allows sellers to co
The idea of inventing Magento emerged in the early days of 2007, and seven months later of the same year, on August 31, 2007, the first public beta version appeared. The credit goes to Roy Rubin and Joab Kutner, who provided the framework for a project named Varien.
While working on the project, the co-founders closed their eyes to the market gap with the help of osCommerce competitors. It was originally planned to be an osCommerce subsystem, but despite its inability to account for all options, they planned to develop it from scratch. After Rubin placed ads on Google Adwords, the funding raised led to the development of the Magento community.
So, the first Varien product, that is Magento, was officially released in 2008 under an open-source license. Later, a year later, the platform showed new sparks of popularity thanks to its customizable Magento templates and flexible features. It even beat osCommerce in the competition and became the leading e-commerce trader solution in 2009.
Also, as a surprise, the name of the Mageno company that Varien develops was changed to Magento in 2010 as the product gained more acceptance with that name. Growing and becoming popular at a rapid pace, Magento’s development reached new foundations for success when eBay invested a 49% stake in Magento development companies in 2010.
In 2011, eBay offered to acquire the company soon after, with the result that it integrated PayPal into its Magento e-commerce platform. However, due to PayPal’s split with eBay in 2015, Magento came out as an independent company.
Magento e-commerce paved the way in 2016 when it was introduced as a service (PaaS) called Magento Enterprise Edition. Designed for large businesses, technical support was provided in terms of setup and configuration, although the core service was similar to the Magento e-commerce community version.
Magento was acquired by Adobe in June 2018 for $ 1.68 billion. At the same time, Adobe introduced a new version of it, that is, Magento 2.3, of the same year, to help merchants sync their Magento e-commerce store with Amazon. A year later, Adobe blended the Magento commercial commerce cloud with the Adobe Experience cloud to help companies deliver a high standard of customer experience.
More than 250 thousand merchants use Magento worldwide
Since its inception, Magento development has taken the market by storm with its A-list features and incredible Magento templates. For this reason, over 250,000 online merchants use the powerful Magento eCommerce platform to sell their products and services worldwide. Surprisingly, the list also includes the names of some of the top international brands. These are Ford, Monin, Liverpool, Nestle Nespresso, Olympus, and many others.
Magento Increases 1.2% CMS Market Share
Magento beats the competition when it comes to CMS applications. Despite the fact that there are many e-commerce platforms in the modern world, Magento eCommerce still accounts for 1.2% of the entire Internet and 12% of the total market share comes from e-commerce website development.
More than 300 thousand developers work on Magento
One of the main reasons for the continuous evolution of the global community, Magento is the sheer number of developers working hard to innovate. In total, there are over 300,000 Magento developers worldwide who play a huge role in the development, maintenance, and improvement of Magento e-commerce.
The name Magento comes from “Magician”.
The history of the rejection of the Magento name is quite interesting. Originally, in 2007, the platform was known as Bento, but due to some legal conflicts, it was replaced by Magento. While some thought the real inspiration for the title was magenta, it turned out that this was because the developers were thinking about magicians, that is, spellcasters from role-playing games.
Magento is the second most popular e-commerce platform globally
The e-commerce field is constantly evolving as a feature-rich platform. If we dive deeper into the best solutions for developing top-notch online stores, Magento vs Shopify is the highlight as they come close to competing.
In other words, where Shopify accounts for 8% of the total eCommerce market share, Magento eCommerce leads slightly with 12%, thus becoming the second most popular eCommerce platform for aspiring business owners. The first one is indeed WooCommerce with 18% of online sellers worldwide. This is why the concept of Magento vs Woocommerce is one of the most talked about by users.
Magento has security issues
The only disturbing fact about Magento ecommerce is that users are struggling with security issues on their Magento websites. AstraSecurity study found: “There is at least one persistent security issue on 60% of Magento sites.” As Magento is becoming the preferred solution for e-commerce practices, there is an urgent need to end security concerns.