Friday, December 9

Demand-Side Platform in Programmatic Advertising

Before jumping to self-serve DSP, let’s find out what DSP means. The acronym stands for  ‘demand-side platform’, which is a piece of software advertisers apply to purchase traffic programmatically. Nowadays, technology can allow for using a single interface to buy various ad formats from several publishers in real-time.

In this way, a DSP helps to minimize risk. Advertisers don’t have to place ads randomly but are able to use a DSP platform instead. The DSP, in turn, selects the most valuable impressions for the programmatic campaign and buys them automatically based on the adjusted settings. 

What is self-serve DSP?

When considering self-serve DSP, you should keep in mind that you can manage ad campaigns without involving other parties like individuals or ad networks. This comes in handy when you want to be able to control creative management, targeting, bidding, and other similar processes. Additionally, self-serve DSP facilitates buying a substantial amount of traffic, as well as optimizing ad campaign performance based on your defined metrics. Bidmind DSP serves as a complementary linkage between quality content providers and marketers. 

Advantageous of DSP platforms

Now, it’s time to figure out the benefit you can reap when using a DSP for your ad campaigns. 

Clear and Sound Management

Once you’ve launched your ad campaign, you can manage it without a hitch. You can have access to all the tools available for building, optimizing, and tracking a single or several ad campaigns simultaneously, as plenty of top DSP platforms provide this option.  

Effective Monitoring and Analytics

You probably want to know how your campaigns are performing once they’ve been launched. In this case, you count on DSP, as informing you about different gauges is one of the main DSPs roles. Various DSPs have different levels of campaign reporting features and, thus, can offer various campaign insights.

You can monitor clicks and impressions, as well as analyze expenses. Depending on your DSP choice, you may be able to leverage the benefits of advanced analytics that give you transparent and accurate insight into more in-depth metrics for bids, aggregators, and creative performance.

Bidding Strategies

Carrying out digital ad campaigns is a constantly evolving process. You need to be able to experiment to find the strategy that works best for your needs. While a DSP gives you the option of experimenting at different stages, DSP bidding strategies are the right area to try different things out. Your chosen DSP should allow you to run ads with all possible bidding strategies so that you can obtain the best results regardless of purposes and partners.

Increase in Viewership

The exact choice of audience is another key role of DSP. When opting for DSP, you should understand that you’ll need to filter out the viewers based on gender, region, profession, as well as other extra features like behavioral options and previous user interaction. The filters may vary regarding the capabilities of the DSP. The more you are aware of your audience, the better you can configure ad targeting.

Targeting Opportunities

Once you have chosen the audience you are going to target, the options DSP provides can assist in configuring and managing the ad formats, frequency, day parting, recency, and other measures. With an AI-driven approach, these platforms can learn and adjust the necessary gauges when the campaign has been in action for a while. However, you may optimize and train the DSP manually at the initial stages of the campaign.

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