Digital marketing is one of the most demanded professions in recent years thanks to the rise of networks and the Internet as methods of communication and branding. It was born with the same objectives as offline marketing but with the characteristic of its name; that is, the use of new technologies to promote the products or services of a brand.
Universities are also required to write research papers in this field, and more and more students are turning to dissertation assistance service because they can’t handle the intense workload.
In addition to creating a brand, digital marketing offers other advantages such as:
- Global visibility.
- Interaction with society, users, and customers.
- It adapts easily to different scenarios and situations.
- It generates big data, supporting the company’s decision-making.
- Monitoring the competition.
- Saves general costs.
- Standardizes the acquisition cost per customer.
- Improves competitiveness.
- Allows analysis and control of all actions.
- More precise and controlled targeting.
- Offers higher ROI than traditional media.
- It is permanent and omnipresent.
Thus, the splendor of this discipline has gone hand in hand with a greater demand by companies for professionals who can meet the needs that are encompassed in specialties such as social media, SEO, online advertising, creation of websites with WordPress, and PrestaShop, e-commerce strategies, or digital analytics. The professionalization of the sector has also led to the creation of degrees dedicated exclusively to teaching this discipline.
In the current context, studying digital marketing is a unique job opportunity. As it is an activity present in most startups and companies, the insertion in the labor market is more fluid than other options.
A factor that also favors students and future digital marketing professionals is the change in consumption methods. While e-commerce was already an option for many citizens, COVID-19 has brought with it growth, especially when students started asking to “write my essay online“. It is also expected that companies that were not used to this method will join the bandwagon, a circumstance in which it will be essential to have digital marketing as an ally to increase sales.
Another advantage of digital marketing is the diversity of tasks that can be performed within the workplace. As already mentioned, it is a job that can be performed in both small and large companies, but it can also be oriented from various perspectives, such as communication, related to brand promotion, or related to the more commercial side, linked to sales and customer relations.
People working in this sector are usually flexible profiles, combining general analytical knowledge and skills with other more specific ones to execute the action plan in a differential, technical and creative way. For this reason, a good professional must acquire this basic knowledge and then add to it technological advances and his or her own professional and creative experience. Curiosity and experimentation are, in a career like this, even more, if possible concerning other degrees, a basic component to ensure a successful professional life.
Why is it important to carry out a digital marketing study? Let’s discuss the reasons.
SEO (Search Engine Optimization) is the pillar that supports digital marketing. If you do not know well how to implement keywords and optimize a website, the entrepreneur will have no chance to stand out in the user’s searches and visit the corporate site.
Knowing in-depth the keys to SEO is essential to be able to build campaigns that will really have an impact, making a smart investment of the money allocated for advertising. Thus, the businessman will have an ROI, which is the rate of return on his investment, in his sales.
A person who has a master’s degree in digital marketing knows exactly what content to work on. It is not only about texts to connect with customers, but also in all multimedia material such as audios, images, and videos. Knowing what content to choose and how to present it, guarantees an approach to the customer.
A person who does not have a master’s degree in digital marketing will never have a complete idea of how to target a Google Ads campaign. He or she will be empirically engaged in choosing a population of people, the ages, and the location to target the ad towards.
Yes, that is something that can be learned by trial and error. However, that methodology only guarantees you a huge waste of money, because there will be no ROI. Internet users will receive the advertisement, but it will not have the effect of motivating them to visit the website.
The other fundamental aspect of why it is worth doing a master’s degree in digital marketing is in the positioning of social networks. Posting content on networks seems like a no-brainer. But getting users to interact with it requires a professional vision.
Social media is a very delicate territory to work in. Because just as you can make a publication go viral and contribute positively to your company, it can also offer a catastrophic result that tarnishes your corporate identity.
The digital marketing expert knows very well how to establish campaigns and publications that will reach the hearts of customers.
This is perhaps the most important aspect of a master’s degree in digital marketing. All the management done by an expert in digital marketing is clearly reflected in the Analytics systems offered by Google, Facebook, or Twitter, among others.
If you really want to be an expert in digital marketing, you must know how to handle these tools, which offer you the metrics of your management. If you are a marketing agent, you run the risk that your client will take a look at these metrics and thus observe how profitable their investment in hiring you has been.
If you deliver a disappointing result, you are sure to have a moment of great embarrassment. So how do you go about seeing positive results on Analytics platforms? By having advanced training with a master’s degree in digital marketing.
And of course, as the current technologies are in the digital sector, a good digital marketing professional knows perfectly the leading role that mobile devices are having to connect with customers.
A person may be an expert in SEO and web content, but if he or she does not know how to adapt the corporate proposal to mobile devices, their strategies and campaigns are destined to fail.
In short, digital marketing is a field that fits any project, market, and business model, that is quantifiable, allowing decisions to be made based on numerical evidence, not intuition, that detects trends and needs and that provides visibility and generates leads and loyalty. A discipline in constant growth, in which jobs are created permanently, that allows teleworking, specialization while diversification, and a perfect dynamic occupation for those who believe that every day is a challenge.