6 Easy Steps to Improving Your Social Media Images
On social media, content is king and most social media platforms are platforms that are are dependent on image sharing.
This is why improving your social media images are very important in order to get the most out of your social media and leave a long-lasting impression.
With the fact that 90% of the transmitted information to your brain is visual, you should certainly do everything in your power to reach out as good as possible.
Long story short, you need to use visual content in order to get the most out of your marketing efforts on social media.
Here are 6 Easy Steps to Improving Your Social Media Images.
1. Colors
Choosing the right composition of colors on social media can have huge effect on how your images perform so it’s important that you know what colors can do to your images.
Below are some colors and what feelings they mediate.
Green = Wealth and relaxation
Blue = Trust and security
Pink = Romantic and feminine
Black = Powerful and sleek
Purple = Soothing and calm
Now that you know a bit more about the colors, take a second to think about what feelings you want to send with the images you are posting and what effect you want them to have on the recipient.
2. Composition & variation
Variation on social media is very important. If you are constantly reposting old pictures, your followers will soon get bored and unfollow you. It is okay to repost photos every now and then but make sure you aren’t making it into a habit. Social media is all about sharing fresh content.
The composition of your images is also very important. You might have seen different accounts on social media that prioritize this a lot. This is especially common on Instagram.
Some people post three white pictures and then three normal images so every other row are white. Think about what this does with your feed. Depending on your followers, this might be suitable for you.
Other accounts are sharing some bright images and then some darker images and this is also done out of strategic reasons.
It is small things like these that can have a big impact on how your images perform on social media and being aware of them is the first step to improving your images on social media.
3. Crop your photos the correct way
If you are using social media regularly, there’s a big chance that you have come across this. This is especially common when people have made a screenshot of an image. After the photo have been screenshotted, they have to crop it to remove anything around it in order to leave out anything except the image itself, but if this isn’t done with precision, there’s a chance that weird white edges above or below (or both) the image will show up when posted.
Try to avoid committing this mistake when posting your images as this makes the overall appearance look less appealing. It will also make it look unprofessional.
4. Lightning
The lightning of the images you post can have a big effect on the images you are posting.
On social media, bright images generally generate better results. Of course, this doesn’t necessarily have to mean that darker images always will perform badly but it is still something you should have in mind when taking, editing and posting social media images.
5. Invest in a better camera
Unless you aren’t taking your social media images yourself, investing in a better camera can do wonders for your social media images.
The quality of the images you take are almost always dependent on the camera you take them with so buying a better camera can really improve your images and the response they meet on social media.
If you run a business account and take photos with a camera that isn’t up to standards, you should really consider this as people hate low-quality images.
6. Share images with consistency
Improving your social media images does not only include the images themselves but also the way you share them.
As you might know (if not, you’ll learn now), consistency is key on social media.
You might have seen accounts that are posting incredible images..but only once a month or very inconsistently.
Doing this slows down your growth on social media as people want to be provided with consistent fresh content because after all, that’s most likely they decided to follow you in the first place.
A social media strategy can help you really strengthen your social media presence and skyrocket the results and achievements. of your social media campaign.
Sharing consistent images with consistency leaves a long lasting impression that you know what you are doing and that you do it good.
If you do this over a longer period of time, it can really help make you an authority in your niche and you can become the go-to person of it so make sure that you are really putting your efforts into creating and sharing quality images-consistently.
What are your tricks to improving your social media images?
We’d love to hear about it in the comments below!
