The way in which we market our business has changed somewhat over the years, and now that we are in 2021, it has has completely changed. Long gone are the days where print media was the best way in which companies gathered public interest. Television adverts are also being found to be less and less popular as time goes on. The thing is, since the development of social media we have found a platform where we can focus our efforts on a specific market and we can locate our target audience with ease instead.
There are a great many ways in which social media can help your business in 2021 so let us take a look at how.
Build A Fan Base
When used correctly, social media has the ability to make your company incredibly popular. As we all know, the success of a company will very much depend both on its popularity and the quality of their product. In fact most companies are using social media to their advantage, so if you want to be competitive it’s an absolute necessity. If you already have a brilliant service or product then it’s down getting customers to buy. There are tons of avenues to engage with your fan base and some prove better than others depending on what your company does. For example, being witty and humorous online when you’re a funeral director won’t go down too well, so know your demographic first.
If you have a large audience, this will give you the advantage of free marketing, something we can all get on board with! If consumers like your business enough, they’re going to tell their friends about you, friends tell their friends and you end up with a larger group of people interested in your product/service. Fan loyalty is one of the best things you can have as a business so always try and stay likeable as a company, don’t take a political or religious stance and stay away from controversial topics. The less you mention these topics, the less people that you’ll offend.
Use Giveaways As an Introduction
You will often see companies online running promotions that include winning a prize for taking part but this isn’t just a case of giving away something for free. Instead this is a clever method of introducing new individuals to a company’s products and services. The prize in this sense doesn’t necessarily have to be expensive but just enough to create interest among the public.
Once people have entered your competition, you will also increase the data required for future advertising campaigns and may increase your access to the analytics needed to progress your company. Instagram can be a good platform to perform giveaways, as it has a large amount of diverse users. Creating an Instagram giveaway can help increase customer engagement, especially if you’ve implemented it in an intelligent way. Certain specifications of entering your giveaway will create more hype around your account. This will ensure it’s seen by a larger potential audience.
Increase Conversion
When we talk about marketing we often look at how many people are viewing our product or service and how many people actually engage and buy it. This is otherwise known as a conversion and social media is here to help with it. Everyone watching an advert knows it’s been created by an agency, a media company that is paid to tell us a product is amazing. In current times, people are naturally more skeptical and often question large-scaled advertising projects. Whereas social media has been proven to be successful in seeming an approachable way to communicate with businesses. They also offer opportunities for customers to engage with a company, and potentially provide feedback.
People feel as though they are closely linked to an influencer or celebrity online, this creates a bond of trust between the person creating content and each and every one of their followers, and this is because they can personally interact with them. Social Media is a direct form of contact between two people. It’s because of this trust as to why advertising campaigns are becoming so popular and successful on other platforms. People are far more likely to listen to the advice of someone they like and trust than a large corporate advertising company.
Create Quality Content
Having quality content, including posts, videos, and photos, will help your company gain the right following of people. It will also help within the world of search engine optimization, also known as SEO. If you are able to optimize all of your media then your company will be ranked higher amongst search engines such as Google.
This is incredibly important when trying to be the best. SEO refers to the process of raising your ranking in the results pages of search engines using different techniques and can be applied to social media. Most people use Google as a place to answer questions and if you can answer them then you’ll find your company higher up in the rankings.
Show People What You Are About
Social media as a tool is unlike anything we have seen before and there’s a long list of potential benefits it can offer. It gives the perfect opportunity to let everyone know exactly what you are about and how your company operates. Take advantage of this to really get to know your following and explain why you do what you do. For instance, you can post explanation videos and write blogs about why you started your company. Try to be as informative as possible and showcase the passion you have for your product. People believe in stories and want to hear the origins of a company, the more relatable you make your business the higher its success rate will be.
Without these social applications, we would still be living in a world in which we pay through the roof for something that might not get us the return we are looking for. There are a diverse amount of opportunities even within the social media marketing niche. This means that you can choose approaches that are best suited to your advertising needs and goals. The incorporation of this media into your strategies will help improve your success by more than a few margins.
