Online presence is more important than ever, thanks to the digital age. Whether you own a startup business or an established one, chances are you need to follow the same SEO keyword guidelines. With a strong SEO strategy, your website will earn a top spot in search engine results pages, which is clearly advantageous as it’s the first thing people are going to see when they search using certain keywords.
Although businesses also have the option to use paid ads to be always promoted on various social channels, organic traffic, which is garnered by SEO, should also be leveraged. Organic searches actually account for 53% of online traffic, hence, you really shouldn’t miss out on using SEO.
That said, how do you choose the right keywords that will drive traffic to your website? Let’s find out.
Set SEO Goals
Before coming up with a list of best possible SEO keywords, it’s important to set goals. Your keywords should be able to answer a few questions, such as:
- How soon do you want the results to be seen? If your goal is to see the results fast, then it’s advisable to select keywords with lower competition and higher volume. Sometimes, though, it would still take months for the results to show.
- Do you want to reach out to a specific audience only or would you rather be more open to various types of people who may visit your website?
- Are you after increasing your sales or brand awareness?
Digital marketing companies in the Philippines can help your business set and attain smart SEO marketing goals. By also attending SEO training program, you can certainly improve your SEO rankings.
Head Keywords vs. Long-tail Keywords
Short phrases are known as head keywords, while long ones are — obviously — long-tail keywords. The latter has lower competition but less traffic, whereas the former is the opposite. It’s ideal to have both types of keywords if you want higher traffic.
Think of yourself as a customer looking for products that your business sells. What do you think you’ll type on a search engine to look for those products? You can also use a keyword generator to widen your keyword options. After that, list down all the possible effective keywords and compare them all.
Study The Keyword Candidates
With a long list of keywords to choose from, the next thing to do is to determine which ones among them will help you reach your goals. Determine their level of competition and traffic, relevance, and current rankings. From there, you can narrow down your choices and ultimately pick the best ones.
Now that you know what your keywords should be, it’s time to spruce up your website. The quality of your website will also matter if you want a high ranking in search engine results pages.
If you’re linking the keywords to a specific page on your website, its title page should show the keywords. It doesn’t need to be exact. The title itself should also be interesting so that people would be intrigued to read its contents.
For blog or article posts, it would be helpful to apply the keywords onto the sub-headers as well. This would make people searching for information about that keyword skim the article faster, and search engines will also be able to determine what your articles or blogs are about. If the post has photos in it, make sure to change the file name of the photo first into the keyword before uploading them.
Also, take advantage of internal and external links. Internal linking means inserting a link to a specific post on your website in another blog within your website as well. External linking means reaching out to other websites to add your link to their posts.
Lastly, don’t forget to include your keywords in the URL. Search engines can raise your ranking if the link already contains the keywords. By following these guidelines and tips on SEO, your business can be at the top of its game on the internet.