Friday, March 1

Search Engine Optimization and How it Will Impact Your Business in 2020

Search Engine Optimization and How it Will Impact Your Business in 2020

With ever-advancing technology, it is becoming almost impossible to run any business traditionally. While there is still a need for the good old brick and mortar shop, you need to embrace technology if you want your business to have any chance for growth in the future. Embracing social media and leveraging its opportunities is one way that you can grow your business. But, if you want exponential growth, then you need to go a mile further and establish a professional website.

With a website, you will then need to invest in established and skilled SEO gurus such as, to give your site the required visibility and search rankings it deserves. Here are a few reasons why you need SEO services for your website and how it is going to impact your business.


  • Give You Better Leads


The main aim of establishing a business website is exposing your business to your target market. Most shoppers now are tech-savvy and are more likely to search for products online before proceeding to buy them from physical shops. A recent study indicates that a staggering 88% of consumers, carry out their search online, before making decisions to place orders.

An estimated two billion people, now do all their shopping via the internet. It is for this precise reason that you not only require a website but proper SEO too so that you can have better placing on google rankings and hence better leads. The more leads you have, the higher the chances you will have of converting them into buying customers.


  • Get Happier Customers


This concept runs way back in time, but it still holds. The happier your targeted customers are with your business, the more successful you are likely going to be. A happy customer means more sales and revenue, and an extra point to your business. With a good and well-designed website, that provides adequate information to the customers’ liking, you are likely to increase your base of potential clients.

People love to go through sites that provide detailed and also simple information. You will get more clicks if your website provides useful information to your targeted market, and hence get happier customers. It is only through proper SEO that you can achieve such a fete.


  • Increase Your Sales


You will increase your sales if you do proper SEO for your website. All businesses with an online presence clamor to get that top ranking on search engines. The top-ranking gives your site, and by extension your business, a golden opportunity of getting seen by more potential clients. You should know that as high as 75% of people browsing the internet never scroll past the first page. It is like they get the information they are looking for right there on the first page.

With millions of sites competing for this position, you cannot let your site fall on the subsequent pages if you want significant traffic. It is for this reason that you need good SEO to keep your site on the very first page. Being the first page increases your visibility, and traffic, and hence can lead to more sales. The more the people who interact with your products, the more customers you will expect and thus increased sales.  


  • Better Connections


Your business health is not only determined by the sales you have, but also the connections that you manage to get. Connections are good since you get more ideas, better deals and a chance to open up to new markets. Again, the best way to get all these is through proper exposure, and especially through your site. Most people that you are going to interact with within the course of your business life will most likely come through your site.

It is, even more, the reason why you need a good ranking to increase your visibility. The only way of bettering your ranking and exposing your site to more people is by doing extensive SEO. Get the right professionals to research and write the best content as it is the key to good rankings. The trick is always knowing what your target audience wants to search for, and then curating your content to have search keywords that lead to your site. Get your SEO right, and get the best connections. 

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