Getting your dating site noticed can be difficult. After all, dating is one of the most popular subjects and there is a deluge of different sites out there for people to experience. However, even newcomers can make a splash if they are using the right methods of promotion.Here are 7 ways that you can promote your dating site even if you’re operating on a small budget.
- Work with Other Related Websites for Reciprocity
The first method to promote your website on a small budget is to work with related websites for reciprocal marketing. Basically, you can find a site that blogs about relationship advice, for example, and put links to your site on theirs, and vice-versa. After all, the one thing people look for before, during, and after relationships is advice, so both sites get something out of it.
- Create an Information Campaign
People want free, stylish information any way that they can get it. Creating an information campaign with infographics will create a small ad that can be shared on social media and through other methods between regular people. Yet, as it is disseminated, it still acts as an ad with your site’s branding on it. A great example of high quality information campaigns is Flirt.com site.
- Develop a Pay per Click Model
Another way that you can promote your dating site is to generate more income by partner with other websites in a more direct manner. A Pay Per Click setup would have you invest money into an ad. You pay for the ad every time someone clicks on it and comes to your site. Pay Per Click campaign is relatively low in risk compared to other methods, and it drives traffic to your site very well.
- Use Email Marketing
Email marketing is one of the most basic ways of getting your site’s name out there. You can email people directly, consult with businesses, and do it all for a very low price. You compose the email, and then you can work with a third-party firm to disseminate your emails for you. It’s fast, simple, and effective.
- Utilize Social Media
Social media is a very cheap way to get your site known in the modern day. Using the blogs and infographics in conjunction with a social media site like Facebook or Instagram will allow you to reach out to potential users by the millions. Of course, you have to bring them to your site, but you can supply links on most social media websites.
- Create a YouTube Channel
People like visual and audio guides to their everyday dating questions. If you run a dating site, then you should consider a YouTube channel. There, you can walk people through common issues of signing up for your site, bring people in to talk about relationships, and expand more on your niche of dating.
- Make Use of SEO Tools
Finally, in terms of promotion ideas on a tight budget is using SEO tools to get search engines to rank your website. In fact, SEO tools and keywords are one of the first things you’ll want to do because they are, in most cases, free. You can bring in experts to get specific SEO campaigns going for you, but there are always keywords that you’ll want to use on your site when starting out. Take some time to familiarize yourself with SEO before you start your site.
Promoting your dating site can be difficult if you don’t have a huge budget, but there are some ways that you can get the job done without a powerful backing. By working with other websites, creating an information campaign, using a pay per click model, email marketing, and the other methods mentioned here, anyone can make the most out of a shoestring budget.