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Tag: Importance of Knowing Your Audience's Location

The Importance of Knowing Your Audience’s Location

The Importance of Knowing Your Audience’s Location

Business
Knowing where your audience is based can help you market and improve your business. Here are a few of the ways this information can help. Targeting your products If you know where your audience is located, you can target your products to them. For example, if most of your audience lives in an area where it rarely snows, sending them marketing material about snow boots or skiing, or talking to them through blog posts about all the snow you have been getting recently will make them feel like your company doesn't relate to them. Also, if the majority of your audience is local to you, then setting up a pop-up store can be a good way to meet them in person. If they're not local, then a pop-up store wouldn't be a good idea without first reaching a more local audience. Mobsta can...