In today's digital landscape, your prospects can be anywhere, anytime. They also have more options than ever for where to get financial advice. So, how do you stand out from the competition? Referrals are still a great way to generate new clients, but only if those clients stick around and become loyal brand advocates. Unfortunately, predicting which of your referrals will turn into long-term customers is hard. That's why it's important to invest in proactive marketing strategies that can help you attract more quality leads in the first place. The Power of Proactive Marketing The power of proactive marketing is that it allows you to grow your financial advising business sustainably. Proactive marketing isn't the same as traditional lead generation, which focuses on generating...
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