Search engine optimization, or SEO, is an invaluable tool for smaller website owners to get ahead and get traffic going to it. Over the years, SEO has gone from a bit of a headscratcher for a lot of business owners to try to figure out, to seemingly a second language.
However, while many have figured out the basics, there are still a number of more advanced ways to enhance a business’ SEO game, which any personal injury lawyer should use to improve their website. While there are a fair few, we will look at just three examples today.
The top 3 ways personal injury law firms can improve their SEO game
The first big tip that personal injury law firms should take to heart when designing a webpage is quality. Somehow, there are more than a few websites that are designed without quality in mind, just with the idea of getting clicks and attention.
And while that attention may seem desirable, if the attention only lasts for a few moments until they flee from the website due to the low quality of the design, technical aspects, and/or the advice and information, the visit may as well not have happened at all. Worse yet, the reader who visited your website now has a bad first impression, and it is not the easiest thing in the world to convince someone to give you a chance to make a better impression in the future.
Make sure that the articles you are trying to make popular give a good idea of what people should expect of your website, as well as giving it a neutral, inviting design that does not chase them off.
Content is also key when getting webpages ranked more highly in the Google search engine. A good approach to this is to make sure that your articles are fact-based, but also, useful. It is valuable to have articles that are more directly related to your business as a personal injury law firm, but there is merit as well to hosting articles that are indirectly related to the subject.
For example, you could include an article talking about ways that a person could work on their property to make it safer for people to traverse. While not everyone who clicks that link is going to convert into a lead, someone may find this article and, at some point in the future, go back to the article’s website in order to procure your services as a personal injury lawyer.
Another important thing to take into account when working with SEO is that, unless you are an expert, you should not expect to be able to handle all of this on your lonesome. Working with a consultant or having an SEO team of people who have that necessary experience, can not only make your first crack at SEO go rather swimmingly (although this is not guaranteed to happen), but it also means that you have someone that, if push comes to shove, can help keep your website up to date and well-maintained.
Not only that, but one or more SEO experts you work with in the long term can also help you get a better understanding of how the SEO process works, which helps you with understanding what is going on, and prevents you from feeling like you are stuck in the dark so much. Of course, you have to be able to balance your SEO budget well. For smaller businesses, personal injury law firms included, they are not likely going to have the money to be able to pay for the very best, the cream of the crop.
Instead, they need to find a happy middle ground between the excellent yet expensive, and the cheap yet mediocre. Paying only a small amount of money may seem as though it will pay off but be warned: you get what you pay for. Do not rush into a partnership with any SEO consultant or firm, and try to find one that seems quality, credible, and compatible with your business.
Keywords are a significant aspect of a webpage’s standing in the Google search engine, but all too often, website designers do not realize that there is such a thing as “too many keywords”. It is good to have a healthy number of keywords scattered through the article, but it’s important to remember that your readers are not fools.
If the author of a webpage does not take care to write a quality article that uses keywords in a natural, conservative fashion, they are going to pick up on it, and they will feel as though they are being advertised to. And people don’t like it when they are advertised to in a duplicitous manner. They may still put up with it if they find out so long as the article is of adequate quality, but if the article is rubbish, they are not going to be patient enough to continue dealing with you. Digital marketing for personal injury lawyers is terribly important, and you should not take it for granted.