Search Engine Optimization, or SEO for short, is one of the most crucial factors for building your online presence. It comprises of a series of steps and best practices that you need to implement in your website, to make sure you show up on the search engine results page – SERP.
You see, people mostly turn towards search engines like Google, enter a keyword or key phrase and the search engine finds relevant results associated with that entered keyword. This is done using a search algorithm which looks through all the different websites and arranges them categorically in reference to relevance.
The art of SEO is to optimize your website and your content so that it will show up in the user’s SERP with respect to a particular keyword or key phrase being searched.
Now, just like there is a multitude of SEO steps you need to follow, there are also certain things that you should avoid in order to maximize your SEO score. But unfortunately, many webmasters have been making these common SEO blunders which are costing them precious organic traffic.
And so, for the purpose of this read, we hope to highlight these common SEO mistakes so you can avoid getting penalized by Google’s algorithm.
✔ Un-Optimized UI & UX
Most people have this misconception that SEO is solely about keywords and optimizing your content/website around said keywords. Admittedly that is a big part of your SEO gameplan, but it isn’t the complete picture. You also need to lend equal amounts of attention to how your site looks and feels to your audiences.
User-engagement is a contributing factor in search engine algorithms which can help you rank higher or lower on the SERP. If your site lacks good user engagement, that is to say, if users coming to your website leave without any interactions, then your SEO score will be negatively impacted. This can happen if your site is slow to load, isn’t optimized for mobile viewing, features a poor layout, consists of confusing call-to-actions, and so on.
✔ Un-Optimized Content
Keyword optimization of your content isn’t the last of it. As said before, you need to make sure that the content is engaging and features captivating headlines to lure in users.
One of the best ways to do this is by writing content that is benefit focused and targeted at solving some problems the user might face. You also need to make sure that you publish your content in a routine and regular manner to establish yourself as a serious and dedicated contributor.
✔ Other Important Tasks
Besides all of the above, there are plenty of other SEO tips and tricks that are often overlooked. For example, many people neglect the power of Social Media, but it plays a huge role in the algorithms. Also, keep in mind that you need to provide quality outbound links, replace all your broken links, properly use 301 redirects, and so on.
That’s so many things to remember which can easily slip your mind. This is why we recommend that you make use of the following infographic as a checklist while you are doing SEO for your website. It can help you avoid over 25 common SEO mistakes, thus helping you improve your site’s rank on the search engine ladder.
25+ Common SEO Mistakes That Are Killing Your Website[Infographic] by the team at Hosting Clues
About the author
Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | Pinterest