Search engine optimization (SEO) is not a new trend in online business. It remains one of the most important concepts of the digital realm. If you don’t rank highly in engine searches, you might as well shut down your website.
Knowing how to optimize search engines and users can be of great benefit to any business. Producing SEO content for your business can help it grow without having to increase the marketing budget. SEO-friendly content makes it easy for a website to capture the target audience’s attention and increase engagement levels.
How come SEO is so important for every webmaster out there? The best way to describe it is through statistical facts and figures:
Ranking highly for organic search results is crucial as nearly 80% of users completely ignore paid advertisements.
The first five organic results account for almost 70% of all the clicks.
As much as 93% of online experiences begin with a search engine.
- 91% of content gets no organic traffic from Google.
If you don’t want to end up in the last category, you should consider using state of the art optimization principles. Our goal is to help you with that. Keep reading to see the top seven quick-wins to improve your SEO strategy.
1. Research keywords comprehensively
It’s easy to figure out what makes keywords such a powerful SEO element – users rely on search terms and phrases to find relevant content. It is exactly why you must research keywords comprehensively and identify commonly used solutions among your target visitors.
First of all, you should organize a brainstorming session with your team to come up with initial ideas. Secondly, you can research popular websites and competitors who rank highly on Google, Yahoo, and other search engines.
And thirdly, you must take advantage of keyword research tools because it’s the only all-encompassing mechanism. Start with Google Keyword Planner, but don’t run away from paid platforms such as Ahrefs Keyword Explorer or Keyword Tool.
2.Optimize the website for better performance
Another incredibly important SEO tip is to optimize the website for better performance. In general, we are talking about three main factors here:
Mobile responsiveness: Top-ranking websites are perfectly optimized for mobile experiences. They can also fit every other type of device or screen dimension.
Page load speed: A tool like Pingdom will help you to test and increase page load speed, thus improving the overall user experience.
Website navigation: Finally, you need to simplify website navigation and help visitors to find the content they are looking for quickly and effortlessly.
3. Write amazing headlines
What is the first thing a typical user sees when he/she lands on your webpage? The answer is easy – they notice headlines before everything else. In such circumstances, the only meaningful conclusion is that you ought to write amazing headlines if you want to improve ranking and drive more traffic to the website.
Jake Gardner, an essay writer, says there are many tricks to try here: “You can add humor to the title to make it more appealing or use emojis, numbers, questions, and any other feature that you know the target audience might consider interesting.”
Besides that, we also love using a tool like CoSchedule Headline Analyzer because it makes excellent evaluations and gives us great suggestions on how to improve our headlines.
4.Fix broken links
Website visitors hate to bump into a malfunctioning page. There are no excuses for leaving a broken link on your site, so you better take care of the problem and fix broken links as soon as possible.
Broken Link Checker will help you to do it quickly and efficiently. It’s a digital platform that scans an entire domain for dead URLs, checking up to three thousand pages free of charge. Besides that, you can expect Broken Link Checker to identify URL issues and help you to find locations of problematic links.
5.Optimize for voice searches
Voice searches are getting increasingly popular these days, with reports showing that over 50% of users’ inquiries will be voice-driven in 2020. The only reasonable reaction to this fact is voice search optimization.
You can do it by customizing website content so as to answer the most frequent questions. Stick to the 5W+H principle here – answer who does what, where, when, why, and how because it gives visitors a complete overview of a given topic.
6.Create an account on Google My Business
If you are running one or more physical stores or company branches, we strongly suggest creating an account on Google My Business. It’s a simple process because you only need to insert up to date business-related information such as the address, phone numbers, website URLs, opening and closing hours, and so on.
What do you get from it?
Well, you earn the privilege of showing up in location-related searches. It’s a big deal in the online world because tons of users now conduct “near me” searches every day. Therefore, Google My Business account will help you to maximize visibility and boost the ranking of your website.
7.Create high-quality content
We saved the best for last. Content quality is essential if you want to improve SEO performance because it all comes down to what you have to offer to the target audience. You can take care of all other optimization elements perfectly. It matters a lot whether the content is of high quality. Also, you should write amazing blog posts and mix it with beautiful images, attractive videos, interesting GIFs, memes, podcasts, infographics, and other content formats.
The Bottom Line
Creating SEO content can be very challenging. Learning the essentials of SEO and incorporating it into the content creation process can yield positive results. This article can help you create SEO-friendly content to help your website rank higher on search engines.
Running a website without an appropriate SEO strategy is a huge waste of time. This is exactly why you have to keep learning about content optimization and use cutting-edge SEO principles. In this article, we showed you the top seven quick-wins to improve the SEO strategy. Which tip do you believe to be the most impactful?
Article was written by guest writer James Murphy.
