San Jose SEO experts with more than 10 years of experience have a better understanding of the challenges involved in optimizing a website to help it outrank its competition. For example, getting a day spa’s website to outrank its competition in one particular city takes quite a bit of search engine optimization (SEO) work. If the same business aims to outrank its competition in a larger area, such as in several counties, for instance, the challenges will increase exponentially. This is due to a number of factors, including the constantly changing search engine ranking algorithms as well as the increasing SEO aggressiveness and competitiveness across a wide range of niches. Here are five advanced SEO tips that will help you improve your rankings.
1. Include Quality Content
For the last several years, Google continues to reward high-quality content. Having high-quality content that appeals to your visitors increases the chances of them becoming repeat visitors to your site. They are also more likely to share your content and endorse it to friends, thereby compelling Google to reward you even more. Remember that your content has to remain relevant, engaging and current.
2. Have Longer Articles
Google recently announced that it was using RankBrain, which is a machine learning system that helps it decide how to rank you. Apart from having high-quality content, it will also be helpful if your content can keep your visitors engaged for a longer time. Among the page visitor behavior that RankBrain observes is “dwell time,” which is exactly what it sounds like. It measures how long your page visitor stays on your pages. The longer the visitor stays on your website, the higher your page ranking will be.
3. Improve Page Loading Speeds
One relevant study on web browsing behavior observed that around 40 percent of visitors to websites will likely move on to another page if their intended page failed to load within three seconds. It is therefore important that you optimize your website to load much faster. There are many ways to accomplish this and such ways include tweaking the size of your images, improving the text layout and lowering the resolution of your videos. RankBrain also penalizes your website if your visitors left before the landing page can load fully.
4. Make Your Website Mobile-friendly
More than half of web traffic in 2018 came from mobile devices and experts predict the numbers to increase. If you haven’t done so yet, optimize your website to make it mobile device-friendly. You don’t want visitors using mobile devices to be an “abandonment” stat because your website is hard to browse and navigate using smaller devices.
5. Optimize for Other Search Engines
Google search results often prioritize review aggregators or listing of businesses, more than individual websites on its initial pages. You’ll want to take advantage of this by optimizing your page for other search engines as well. Pay attention to social networking sites, review aggregators and directories when planning out your SEO campaign.
There are a host of other ways that SEO experts use to improve page rankings. The tips mentioned here will help your page ranking improve. However, if you want your page to rank even better on search engine results pages (SERP), hiring SEO specialists would be the right way to go.