Influencer marketing is a business strategy where you use popular people like leaders and social media influencers to market your product or brand to your customers and other audiences. Influencers connect your company and the target audience increasing the probability of making sales and converting them into profits. Compared to using advertisements (ads) influencer marketing can be quite beneficial for any company looking to increase its brand awareness.
With the right brand marketing, your brand can leverage the trust and audiences gain visibility with potential customers but the wrong branding can destroy your brand. All you have to do is get influencers who have expertise in marketing, have trustworthy sources of information thus driving sales. Here’s how to use influencer marketing for your Shopify store.
Get in touch with the right influencers
You can use search engine optimization techniques for visibility to make it easier to find influencers with niche interests that align with your brand. You can either search on search engines like Google or use a web scraping software. But, it’s best to vet any influencer before giving them the job. This can be done through personalised contacts like phone calls or email.
Check the influencer’s engagement which should be at least >1% and social media messaging and response that is in tone with your brand. You can also go to marketplaces where influencers are aggregated by follower and engagement metrics and product niches. All you have to do is to select the right influencers. Find and hire some of the top influencers from a legit influencer marketplace to help you create unique content for your brand.
Have an influencer marketing strategy
Before applying any marketing technique, you need to have a strategy. Define what your goals are by pointing out the product type and intended audience. Once you know your audience reach and lead conversion goals, these will help you narrow down and define the scope and budget needed to spend on influence marketing. In turn, you will be able to narrow down your list of influencers only to those that can give your desired results.
Use an Ambassador Program to market your products
Your existing customers can be a great tool for marketing your products. Invest in an ambassador program where your customers can sign up and earn a commission for marketing the products they have used and loved on their social media channels. You can place the program on the landing page which is easier to access whenever a customer goes shopping from your website.
Influencer marketing has many benefits which include a higher engagement compared to using ads. With the high number of likes, follows and click backs you get from an influencer, this can improve your sales conversion. High-quality backlinks increase a company’s organic ranking within search engines. Secondly, you won’t have to spend on ad blocking.
This is good for content consumers who enjoy uninterrupted experiences as they surf the internet.
Influencers are content creators and their content is accepted by their followers providing a better return on investment than ads since followers increase consumer trust. They also influence expanded reach due to the amount of time and energy invested into building their niche audiences. All you need to do is to find an influencer who resonates with your target audience to ensure that you reach the right people.