So you have a new product, service, or something else you want to tell your customers about, but you’re sick of using email or content marketing. Sure, both methods are effective, but they aren’t scratching that creative itch. Thankfully, there are plenty of ways to promote your startup.
The trick to customer engagement lies in how you engage with your customers. If you want to promote something new on your website or social media, here are some fun ways to do it.
Video marketing and Youtube can really boost your ROI. On Instagram Video, you can film a little snippet of you or your employees making something with your products or services. DIY is super popular, so most do-it-yourself videos will gain a lot of traction in most niches.
It can sometimes be challenging to explain your products or services to your customers without an interactive or educational online class. For example, if you have a coding notebook, you can create a video equivalent that helps visual learners grasp the content in an accessible way.
If you have a brick-and-mortar business, custom clear stickers can be a fun way to show off your latest offerings. Cafes often use cling stickers to promote free wifi or their daily specials. If you have an online business, you can include stickers in your physical orders as an add-on.
Your customers are more willing to trust other consumers than a faceless business, but you can use that to your advantage. If you go through a test phase with your products or services, ask these testers to leave an honest review. These reviews can help promote something new.
Agencies and service providers may have a harder time promoting a new offering because they may not add new features or services too often. However, you can promote your other services by bundling a video breakdown with their first report, as they may prefer utilizing video reports.
Social media websites that have a live equivalent (Instagram, TikTok, Facebook) could be used to host a contest or game show. The winner of the game show could receive your new product or service as a prize. Or, you could use the show to promote something in between segments.
If you have a loyalty program or a testing segment in your company, use these initiatives to encourage reviews or other rewards. For example, if you’re hiring an influencer to promote your products or services, you could slightly increase their commission for every 100 products sold.
Influencer marketing is one of the most effective ways to promote any product or service. Not only do these marketers come with a built-in customer base, but said customer base is more likely to purchase from an influencer than a company. Use this avenue whenever possible.
Start asking your customers for their phone numbers after they purchase something from your store. SMS (text) marketing is a great way to inform your customers because they don’t get lost in a cluttered inbox. Plus, text messages are the perfect way to promote something small.