Why do People Follow Then Unfollow on Instagram?

Why do People Follow Then Unfollow on Instagram?

This is something that bothers a lot of people and often a controversial subject. That’s why,  in this article, we’ll go to the bottom to why people are following then unfollowing on Instagram.

There’s a short answer and then there’s the more developed answer and we’ll cover them both.

Why do People Follow Then Unfollow on Instagram?

Short answer: Because they want the attention of the people they’re following.

Long answer: People are following then unfollowing to get the attention of the people they’re following. But it’s more complex than that.

When they begin following someone, almost one-third of the people being followed are following back. This means that by spam-following, they can grow their Instagram page quite quickly. Especially if you do this a lot.

But there’s a catch.

During Instagram’s early years, there were no restrictions on how many people you could follow or unfollow. Nor were there any restrictions on how fast you could perform these actions. As you can image, these features became misused very quickly and therefore, Instagram began putting restrictions on how you follow and unfollow users. Today, these actions are highly restricted, even to the point where non-spammers sometimes gets affected by it.

Why they unfollow:

Today, the maximum amount of users you can follow on your Instagram is 7500. Therefore, when people have reached this level, they have to start unfollowing in order to be able to continue following more users and ultimately grow their page.

It’s a very effective way of growing your following, however, it is seen as spammy and could get you temporarily blocked by Instagram if you perform the follow/unfollow actions too quickly or too often.


There are two reasons to why people are following then unfollowing on Instagram. One is technical, another psychological.

Technical: Instagram allows your number of following to be max 7500. This is for a reason, to prevent spam and system abuse. So users constantly try to balance and keep that number lower by unfollowing to be able to follow more people.

Psychological: Everyone wants to grow their followers and have higher number of followers than following.
The assumption is, if they follow you, you will very likely follow back. Then, secretly few days later they can unfollow you without you knowing so there you go – you follow them so it’s +1 followers for them.

The follow-unfollow method is something that we can see being used by everyone. From brands to influencers. That’s because in this day and age, everyone wants to grow their pages quickly and the follow-unfollow is a way of doing so.

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