43 Powerful Instagram Statistics and Facts You Need to Know

43 Powerful Instagram Statistics and Facts You Need to Know

Instagram has grown dramatically over the years, and it is driving the world crazy, making marketers confused on where to put their efforts, while at the same time providing tremendous marketing results for those who know how to use it properly. Luckily, we have the data to prove it!

In the pace technology and social media is evolving, it is difficult to notice big changes because we are in the middle of them. But when you look two years back in time, it is a completely different reality.

In just a few years, Instagram has gone from being the hunter to being hunted by other platforms it has surpassed. This shows the incredible popularity of Instagram and the power it has. In this article, we’re digging deeper into Instagram and the statistics it provides us.

General Instagram Usage statistics

  • 80% of Instagram users are based outside of the US.

Instagram is widely popular in Europe as well as in Asia. If you want to reach people outside of the US, Instagram can help you do that. At the same time, if you want to reach people within the US. Instagram can help you do that as well. 20% of 700 million users is quite a number.

  •  There are now 700 million users on Instagram. 100 of which were added in just four months.

Instagram’s user base has grown almost exponentially for every year, and it doesn’t look like the growth is slowing down anytime soon.

  • Most of Instagram’s users are within the age group 18-29 years.

Instagram is a social media platform that is widely used  by the younger generation, however, that does not mean that people older than that can’t be found on the platform.

  •  90% of Instagram users are not older than 35.

Instagram is the lounge of the younger generation. Target people under 35 and you’ll find tremendous success.

  • 6 in 10 adults online have Instagram accounts.

What was first considered to be a platform for kids have now proven people wrong. With 6 in 10 adults having Instagram accounts, it proves that Instagram is not only a place for teens.

  • 32% of teens think that Instagram is the most important social platform.

That’s over one-third of teens that think Instagram is the most important platform. If teens are within your target audience, you can with almost 100% certainty be sure that you’ll have success in targeting them on Instagram.

That’s more than most social platforms!

Surpassing Snapchat, Instagram’s Stories has grown tremendously since its launch. Succeed in creating amazing and appealing Instagram Stories and you’ll gain great traffic from it.

Top Instagram Statistics 2017
Source: Recode
  • 20% of internet users are using Instagram.

People are moving from traditional internet mediums and find their way to social platforms.

  • In 2016, there was 78 million people in the US. that used Instagram monthly.

A staggering number that proves how widespread the use of Instagram is.

Instagram Google searches

Try saying that number. It’s huge! The interest in Instagram is immense. Fail to implement Instagram marketing in your strategy and you’ll have a hard time gaining traction once the platform starts becoming saturated.

  • The Instagram app has over 1 billion downloads on the Play Store.

  • 51% of Instagram users access the platform daily.

Imagine being able to reach and impact your customers every single day. Well, you can!

  • 35% of people say they access the platform several times per day.

86% of Instagram users access the platform daily or several times per day. Instagram has become an important role and a necessity in people’s lives.

  • 91.07% of Instagram posts are photos.

Instagram is a visually driven platform so inevitably, photos will play an important role.

  • There are 95 million photos and videos being shared on Instagram every day.

That’s a lot of photos and videos! To stand out, you need to create amazing content that is both appealing, unique, and high-quality.

Around 15 million videos are uploaded on Instagram and 80 million photos are uploaded per day. Create a content strategy that circulates around both video and photo.

  • Since Instagram started, over 40 billion photos and videos have been shared on the platform.

It would take 31 years251 days, 6 hours, 50 minutes, 46 seconds to count to one billion. 40 times the time for 40 billion. That gives you an idea of how large the number is. It is more important than every that you stay unique in order to cut through the noise.

  • Instagram launched on October 6, 2010.

In just 2017, Instagram has grown from nothing to being a big player in the world of social media. This just proves how quickly evolving the world is, and that new social platforms can appear at any time and dominate the industry within a few years.

  • There are over 2,000 comments being made on Instagram every second.

Comments are an important part of customer engagement. Make sure you respond to every single one you receive and also comment on other people in your industry.

Quite a number.

Emojis are a great way to express yourself and get your text to stand out. If your brand image allows you, implement emojis in your social media strategy but don’t go overboard.

  • Around 6% of the world population is estimated to use Instagram.

100 years ago, reaching 6% of the world’s population was considered impossible. Well, not you can. Gives you a perspective of how huge Instagram really is.

  • The Instagram app has over 8 billion downloads on the App Store.

This number is climbing for every day.

Instagram business and marketing statistics

Does your business have a business account? More brands than ever implement Instagram into their marketing strategy and that’s because it works! Fail to implement it and you risk being surpassed by your competitors.

  • Instagram has more than 1 million monthly advertisers. An increase of 800,000 from the same time previous year.

Instagram advertising statistics

Instagram ads are set up through Facebook’s ad manager since Facebook now owns Instagram. If you’re familiar with Facebook ads, you’ll be able to set them up in a heartbeat. Instagram ads also have a ton of different target criteria you can use to laser target your ads towards those who really matter.

  • In 2017, over 120 million people on Instagram clicked a call to action on an Instagram ad to learn more about the business.

This is proof that Instagram ads work. People get impacted by them and click through.

  • 60% of Instagram users say that they have learned about a product or service on the platform.

Educating your audience about your brand’s existence is the first step to driving a sale, and that’s exactly what Instagram helps you do. Gain more exposure and more brand awareness.

  • In 2017, 70.7% of U.S. companies will use Instagram  for marketing purposes.

70% of companies is a huge number! Brands wouldn’t use Instagram if it wasn’t beneficial!

If you aren’t using it, there’s clearly something you’re missing out on.

  • Instagram generated an ad revenue of $1.53 billion in 2016. This is a 144 percent increase from previous year.

Instagram’s ad revenue is climbing for every year. Again, if brands wouldn’t see a positive return on investment, they wouldn’t abandon ineffective and traditional ads such as display ads for Instagram ads.

  • 53% of Instagram users follow at least one business.

There’s clearly a great interest in brands on social media so make sure you are there to meet your audience.

  • Instagram’s mobile ad revenue is expected to reach $2.81 billion in 2017.

From $1.53 billion to $2.81 billion in just one year. The numbers are staggering!

  • Top brands on Instagram have an average engagement rate of 4.21%. This is 58 times higher than on Facebook and 120 times higher than on Twitter.

For organic reach, Instagram is one of the most effective platforms. Use Instagram correctly and you’ll be able to generate amazing results all with the help of organic reach.

Create a branded hashtag and encourage your audience to use it. They work!

  • 70.7% of businesses in the US. are using Instagram for marketing in 2017.

Are you?

  • 65% of the top-performing Instagram posts feature products.

It’s okay to upload photos of your products to market them. Just make sure you implement your products in a seamless way that makes the presentation more natural.

  • User-generated content leads to a 4.5% higher conversion rate for brands on Instagram.

Get your followers to share images and create content with your products. Another way is to partner with  leaders in your industry, also known as influencers to create and share content around your products.

  • 68 percent of Instagram users engage with brands regularly.

People engage with brands, but what if you don’t engage back? Social media is called social media for a reason. You’re supposed to be social!

Respond to every message you receive and thank everyone who comments on your posts.

  • Engaged Instagram users have an order value of $65 as opposed to Facebook $55.

Engage with your audience on a regular basis and you’ll be able to build trust which will ultimately lead to sales.

  • Users on Instagram are 2.5X more likely to click on an ad than on other social platforms.

Maybe it is because the ads displayed are more relevant, or maybe it is because Instagram has been able to implement ads in a  seamless way that makes them more natural. Either way, Instagram ads are effective and clearly have a great interest around them.

  • A survey from 2015 found that 75 percent of Instagram users have taken action into buying something after being inspired by a post.

If you can share amazing posts and build a strong Instagram presence, you can with almost 100% certainty says hat you’re generating sales as a result of it.

If you are in the fashion industry, it’s almost impossible not to implement social media and Instagram particularly. It’s about eating or getting eaten.

  • 70% of performance campaigns generated statistically significant lifts for online conversions or mobile app installs.

Instagram ads are effective both in terms of generating  tremendous ROI but also in terms of being able to generate amazing results even if you’re on a small budget.


There’s no doubt that Instagram can do amazing things for your brand. Where people’s attention is, there’s room to reach them. And Instagram has no shortage of attention.

In order to achieve the results demonstrated, you need to have a strong Instagram strategy, and a team that knows what they are doing.

Without the right resources, you’ll get surpassed by your competitors who knows the true value of Instagram, in no-time.

Leave a Reply

Your email address will not be published. Required fields are marked *