14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

When searching for statistics that prove the power and sheer size of Instagram in marketing, very few results show up. You get to see articles that include statistics like “Selena Gomez is the second most followed account on Instagram”.

But what does this have to do with Instagram marketing?

Nothing. That’s right.

Therefore, I have created an article that only includes the most relevant statistics about Instagram marketing. In other words, statistics that marketers like you and I actually care about. Not statistics about the “most liked post on Instagram” or other things that have nothing to do with social media marketing.



Let’s not waste any time and get right to it!

14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

1. Fan engagement with top brands on Instagram has increased 416%

Social media is one of the platforms with the organic highest engagement. This means that when you share a post, a lot of people will see it, and a lot of people will engage with it – as long as it is relevant and high-quality. However, this is something that is decreasing. As Instagram introduces their Algorithm and leaving the chronologically ordered feed, the engagement has started to decrease for virtually every user on the platform.

Instagram engagement increase statistics

2. There are 15 million registered businesses using Instagram business profiles.

To all of those people who still say social media is a fad: think again. Today, there are more than 15 million registered businesses on Instagram and unless you’re actively using the platform, you’re missing out. If 15 million businesses are using Instagram, there’s a good reason to it, and you can expect that they’re generating great results from it. Otherwise, they wouldn’t be using it.

3. There are 2 Million monthly advertisers on Instagram.

That’s quite a significant number. A large share of these advertisers are advertisers on Facebook, and with Facebook now owning Instagram and using the same ad interface for Instagram, marketers feel familiar with the way you create ads. Instagram’s advertising setup works almost identically like Facebook, and this is also part of the reason why 2 million monthly advertisers on Instagram.

4. According to Instagram time spent watching video on Instagram is up more than 80% year over year.

The competition of getting your content seen on Instagram is tremendously difficult, but at the same time, the time watching video is increasing dramatically. If you want to get more people to find and watch your content, you should consider using video on Instagram.

5. The number of videos produced per day has increased by 4X from the last year on Instagram

6. In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.

Ads on Instagram have proven to generate results. In March 2017, 120 million people took action as a result of an Instagram ad created by a business. That’s quite remarkable.

7. Instagram brought in an estimate of $1.53 billion in global mobile ad revenue in 2016. This is a 144 percent increase year-over-year.

Marketers and brands are realizing the marketing power Instagram has, and what arbitrage it is for them. The competition is still relatively low for ads on Instagram, and this means that it, generally speaking, is underpriced.

8. eMarketer projects that Instagram’s global mobile ad revenues will reach $2.81 billion this year.

This just goes to show how marketers are and will continue to realize the immense power of Instagram ads.

9. 70.7% of U.S. companies will use Instagram for marketing in 2017.

10. 80% of users follow 1 or more brands on Instagram (Instagram, 2017)

As more and more brands turn to Instagram to promote their products, the more competitive the platform will become. Make sure your content is standing out from the crowd, see how these brands have nailed their Instagram marketing for inspiration.

11. After seeing an Instagram advertising post, 75% of Instagram users take action, such as visiting a website.

Instagram is not just effective for driving brand awareness, but also for getting people to perform actions, which ultimately means to buy from you.

12. According to Instagram, 50% of Instagram users follow at least one business.

There’s no doubt that the interest in businesses on Instagram is big, and if you aren’t there to meet your audience, you’re missing out on great opportunities.

13. 60% of Instagram users say that they learn about a product or service on the platform.

14. 48% of all US brands used Instagram to market their business, brand or product.

In 2017, this number increased to 71% in 2017. Quite remarkable change if you ask me. This just proves how Instagram is becoming more and more important for brands and marketers.



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