With such immense popularity of the consumer brands, it can be pretty overwhelming for less popular (well, regarding social media) industries to try and find their place as well as stand out in the crowd, creating themselves a platform that can act as a marketing channel.
But truth be told, this is no longer the case these days – the use of social media among lawyers as well as law firms is becoming increasingly popular as time goes by. That being said, in this article, we are going to explain in more detail why it is important for lawyers to focus more on social media.
1.Growing Your Brand
First things first – even though social media is mostly viewed as a social playground for individual accounts that are not affiliated with any brands, the truth is that there is much more to social media than that. The fact that social media is so populated with genuine accounts is a great opportunity for you to show your brand in its real light and be able to attract a crowd that is interested in what you are offering.
2.Attracting a Crowd
Gaining an audience is and has always been a very important step when it comes to marketing. But it’s important to note that, while there are many ways for you to attract a large number of people, that’s not the most important factor. One of the greatest things that social media provides is the fact that by using it, not only you are able to attract people, but you are able to attract relevant people! Sure, you can always pay to have more ads, but even without doing so, social media is a marketing platform that can only help you in the long run.
This is probably the best thing regarding social media since the algorithms pretty much do all the hard work for you. The only thing that’s up to you is to represent your brand in such a manner that represents what it stands for. If this seems a bit vague, we can explain it in more detail with an example.
You are a lawyer from Michigan, specializing in personal injury cases. So, what you can do is to post about steps for filing a personal injury lawsuit in Michigan, which is going to result in people from Michigan stumbling upon your posts. This way, you already have filtered people that are from the area that you work in, while also allowing them to access your platform and potentially seek your help.
Okay, in the past two sections we have been talking about some aspects regarding marketing, but, without the aspect of paid advertisement, but just algorithms and basic social media functions doing their work. But, we have also mentioned the possibility of paying more in order to gain even more possibilities when it comes to marketing strategies.
The greatest thing that social media platforms have to offer is the number of people that are on them. If you make smart choices, you will be able to exploit this, which means more reviews, as well as potential backlinking and hence – boosting your SEO rankings!
5. Staying in Touch With Contacts and Prospects
This is also a very important reason for you, as a lawyer, to focus more on social media. The thing is, social media platforms are far more comfortable for chatting, asking for information, and similar. On the other hand, even if someone is on your website, and they need an answer that they can’t find, the probability isn’t all that high that they are going to send you an email.
But things are way different when it comes to social media because there, you have a much bigger chance to be messaged, be it from someone asking for details, or just from a satisfied contact that wants to stay in touch. Whatever the case may be – you shouldn’t waste an opportunity like this!
The last reason on the list is based on the fact that more and more lawyers are on social media, and their accounts are growing as you read this article.
So, by integrating into similar social media spaces, you are able not only to track trends that people tend to gravitate towards but you will also be able to see, by comparison to other lawyers, what are the things that you can work on in order to improve your brand.
In the end, it all comes down to utilizing any possible means in order to send your message to the world. Social media is a great way to do so, and you shouldn’t pass that opportunity!