One of the first steps that any business owner takes to reach new consumers is by using social media platforms. Social media websites are a quick and efficient method to bring traffic to your website and increase your target audience database, but because social media platforms are diverse, there are select social media websites that are specifically recommended for use.
In the following guide, we’ll help you choose the platforms that will help your marketing campaign.
While it’s a matter-of-fact thing to consider when using social media, Facebook was and still is one of the best platforms to help market your products. It has about 1.45 billion daily active users and 2.20 billion monthly active users. Using Facebook for marketing will also be useful, especially if you’re using marketplace platforms like Gumroad and E-junkie, as they allow you to integrate their applications on Facebook and other social media platforms.
If you want to know how to use marketplace platforms, you can find out more in this article which details the best marketplace websites and their features. Moreover, Facebook allows you to employ paid ads to reach new customers based on their demographic characteristics, like age, sex, ethnicity, geographic area, etc. Aside from that, it can also collect your customer reviews and help you create a customer service via Facebook Messenger.
You’ve probably already seen hundreds of brands using Instagram to promote their products. That’s because this website has over 400 million daily active users and it allows you to display your products in the form of videos and pictures, which can be appealing to its users. Unlike other platforms, Instagram relies heavily on the aesthetic form of representing your products in photos instead of writing attractive content, but that doesn’t mean that you can bail on writing content altogether. Like Facebook, Instagram will increase your customers, as it will display your ads based on demographic characteristics.
It’s 2020, so it’s impossible to find someone who hasn’t used YouTube either for tutorials, vlogs, or recommendation videos. With YouTube, you will find videos for all purposes, so it can be a great chance for your business to expand and showcase to the viewers your goal and how you will cater to your audience’s needs with your products. By making engaging visual content, your audience will be more inclined to try out your services and/ or products and it’s also a good way to show your audience the face behind the brand.
People use Twitter to get all the latest news about politics, sports, or their favorite celebrity updates. It’s an easy tool to use and provides instant updates every once in a while. That’s why reaching out to your customers on Twitter will help you grow your presence online and bring in more traffic to your website. It also doesn’t need a lot of content in written form, which makes it one of the easiest platforms to use.
Knowing the key features of social media websites will be very useful to execute your marketing campaign goal successfully. If you’re not sure, however, of which platforms you should use, you can simply try them out and see which one will work best for your brand. After all, social media marketing should be assisting your brand visibility and not the other way around.