Social media has become a substantial part of our lives. It won’t be wrong to say that it has taken the entire world by storm. Also, these trends keep changing from year to year. To stay relevant, companies will have to make the best use of the trends which are ongoing in the market.
Companies today have to engage with their consumers regularly. Therefore, companies need to come up with innovative campaigns to keep their customers hooked to their website.
Different social media trends have taken up the center stage during 2020. Also, the pandemic has allowed experimenting with various social media techniques and models. Given below are some of the popular social media trends of 2020:
1. Instagram Stories
Instagram stories have come out to be one of the most popular social media trends of the year 2020. These stories stay on the platform for 24 hours. This was launched to showcase the lifestyle, cultural beliefs, etc. of the people who would not like to keep these sides of their personality on permanent posts.
Instagram growth can be attributed to the popularity of Instagram stories. Also, it has helped companies in giving a sneak peek into the different dimensions of that brand. Moreover, these small stories will help you in interacting with your target customers more directly.
2. Influencer Marketing
This trend has become widely popular in the year 2020. This trend stems from the fact that people need the inspiration to drive their choices. Therefore, different people have taken up the charge to influence consumers and their decisions, such as food, clothes, lifestyle, etc.
A lot of consumers prefer influencers and their posts to make a purchase decision. These influencers have started a trend that is going to stay relevant for a long time. Also, they review all kinds of products and services, which helps out their followers in multiple ways.
3. Video Content
Due to the pandemic, people have diversified their sources of entertainment. Videos come in handy as they are both entertaining and readily available.
Also, you may use video marketing to launch a new product or to promote an existing product. Videos catch the attention of the consumers more quickly as compared to a written ad or content. These videos will also increase engagement on your website.
With the onset of the application of data analytics, chatbots are increasingly being used in managing social media too. You can set up a chatbot on your Instagram or Facebook page to answer common queries. Also, these chatbots may help your company in managing the comments posted by existing or potential consumers.
Having a robust consumer management system is important. This can be easily facilitated by using chatbots as they will bring the element of automation in handling the clients. Also, different customized features, like the brand’s voice, etc., can be used to make the system even more interactive.
5. Use of Augmented Reality
You can use the augmented reality (AR) feature to interact with your consumers better. It is increasingly becoming a part of the social media culture as it increases the level of the consumer experience. It is currently being used in the forms of filters and lenses.
With the help of augmented reality, you can make the experience of your customers much more interactive and engaging. This technology is being used in the try and buys segments where your consumers would get a chance to try the products and then make a purchase decision virtually.
6. Growth of Niche Platforms
The platforms catering to a specific set of the market are also doing well in 2020. You can choose to make use of niche marketing to build a segment in which you can specialize.
Many brands are building platforms as well as doing Instagram marketing that caters to their niche in a proper way. You can also pick up a niche and then build your business plan around that. Therefore, it is crucial for brands to know their audience and target them accordingly.
7. Social Commerce
Growing your business using social media can prove to be very instrumental. It’s time for your company to move online. Due to the pandemic, the companies which do not have an online presence are not doing quite well in the market.
People buy products after researching them on different social media platforms. Therefore, your company needs to have an online presence that will aid consumers in buying your products. You can build a comprehensive social commerce plan before deciding to move online.
8. Messaging Apps
These apps have gained momentum in the year 2020 due to the imposition of the lockdown. To stay social while observing social distancing, people have made use of different messaging apps.
Consumers have now begun to interact with companies over messages, which is again becoming a trend that can be translated into a feasible business plan.
You can make use of this platform to promote your product. These apps have a huge potential as they cater to a huge market. Also, the reach of these apps is quite massive as they provide a vast audience base.
9. Use of Voice
The use of voice strategy has become the next significant change in the field of marketing technology. People have started using these devices to perform search operations. This is bringing about a new market shift where the whole industry would now be handled differently.
Companies are now moving towards more receptive techniques of promoting. Therefore, this brings in the need for an optimized system for voice search. You are now expected to train yourself to launch campaigns that are voice search friendly so that the message can be easily accessed using the electronic devices.
Many things can help your company formulate the best plans and strategies and help you implement different strategies and social media trends. You can also go for an Instagram growth service company to assist you in expanding your social media channels. Following these trends are essential for the survival of your business.