As a social media influencer, you have a powerful platform to showcase products and services, as well as your brand. Most likely, you’re always looking for ways to broaden your audience reach and to build a strong rapport with fans.
Having a wide audience allows you to market your brand to more people, and you also become more of a trustworthy source for new followers. If you call yourself an “influencer” on Instagram and only have a few dozen followers, people might not take you as seriously as someone who has thousands.
Of course, it takes time to generate those numbers on social media, but there are things that you can do to expedite the process. Let’s take a look at what those are.
Be Kind to Your Followers
To build loyalty online, you have to treat your followers with kindness and respect. Your fans love you! And they’ll start to expect tokens of appreciation from you as your social media presence starts to increase. A great idea is to get merch for your subscribers that contain your personalized branding.
Did you know that you can create t-shirts and other items with customized printing and design?
Branded clothing has been a popular way to promote businesses for decades. If you’re looking for a fun and simple way to thank fans for following your account, as well as a promotional technique, custom-printed clothes are for you.
The right printing company will offer several products that you can work with (for example, sweatshirts, pants, and t-shirts). Do you have a funny catchphrase or a slogan that you like to say? Print the expression on a t-shirt or hoodie, and offer your subscribers a limited-time offer.
Fans will feel excited about belonging to the exclusive group, and you’ll gain more interest from more individuals. Having your face, expression, or logo printed on an article of clothing means that you’re official. People will be intrigued and want to be part of your lifestyle!
Generate Good, Relevant Content
Another secret to a successful influencer social media account is to produce excellent content consistently. Always pay attention to what’s happening — politically and socially — to keep your posts relevant. If you have a difficult time coming up with taglines to go along with your Instagram photos, consider hiring a professional copywriter or a friend who has a flair for writing.
Even if your images are beautifully crafted, without punchy copy underneath, the post can quickly vanish in the saturated social media sphere. Similarly, if you’re a great writer but not the best photographer, ask someone who is if they’d like to assist building your brand.
Engage with Followers
In addition to being kind to subscribers and offering branded clothing, it’s also essential to engage with them. It may sound almost impossible to engage with all of your fans when you receive hundreds of messages and comments a day.
There’s no need to engage with every single comment or like, but be mindful of what your fan base is saying and try to speak to their concerns or questions. If someone makes a comment that intrigues you, give it a like.
As an influencer, don’t forget to give your followers some love. They’ll appreciate it and you’ll gain a loyal, solid fan base.