Social media influence is no longer the exclusive domain of Hollywood celebrities.
With one in four purchases now influenced by social media content, brands look beyond the rich and famous to everyday social media accounts. Could that next influencer be you?
Read on if you’d like to launch a career by posting content on social media platforms. We’ll explain the key steps you need to take to become a social media influencer.
Focus on One Niche
Choosing a small, narrow niche is one of the most important aspects of becoming an influencer. That’s because brands tend to look for influencers with a distinct and specific following.
A brand selling dog beds would instead work with a dog trainer with a following of 20,000 very loyal dog owners than a general celebrity with 100,000 followers who may or may not be dog owners.
Start by thinking about the subject or topic you most enjoy learning. What do you love reading about online and discussing with others? That’s probably something with which you have enough passion for becoming an influencer.
Focus on One Platform
Every social media platform has a distinct vibe that takes a while to master. And many people find they have a natural inclination toward one platform over others.
So take some time to explore the leading social media platforms and find the one that suits you the best.
You’ll also want to consider your niche and which platform your audience is most likely to use. For example, home renovations tend to be popular on Pinterest, whereas hair and beauty are popular on Instagram.
Get to Know Other Influencers
Connecting with successful influencers will help open doors for you. They’ll be able to recommend your account to their followers and give you lots of practical advice.
Reach out to more prominent influencers and start networking if you want to become a social media influencer. You could also try connecting via forums and Facebook groups.
Create Beautiful Content
Brands will want to know that they spend their money on the right social media influencing strategies.
That means working with an influencer who’ll showcase their products and services in the best light. You can showcase that by creating lots of beautiful and professional-looking content for your feed.
That is also going to help you grow your social media following. Be consistent with your content too.
Create an Influencer Profile
You’ll need a profile – similar to a CV – to tell brands a little about you and why they might want to work with you. That will include your audience (demographics, interests) and fees. And they will also want to see Instagram followers.
Offer discounts for long-term brand collaborations – a longer-term agreement with a brand can be very lucrative for an influencer.
Become a Social Media Influencer Today
If you love the idea of becoming a social media influencer, why not start today? Building a following takes time and dedication, but it’s a fun and rewarding career.
For more social media tips on growing your following, head to our marketing section now.