Why All Online Businesses Need a Blog
You might have heard that you should have a blog for your online business but why is that?
Simple put- you want traffic to your site and blogging helps generate just that.
So far, it is easy to understand but there are more to it than just increasing traffic, even though that is the main reason.
Blogging is a great way to build your audience and generate more traffic that can lead to sales. Even if you don’t have time to write blog posts consistently, you should still try to do it as much as possible because blogging WILL help you in terms of website visitors.
The reason why blog posts drives traffic to your website is because it improves your SEO. Blogging can also help increase the amount of social shares. For example, you might end up on a big news site or getting your blog posts shared on social media. All of this helps increase the reach of your website.
A lot of people think that just because their audience is small, there is no point to write blog posts because no one will read them but that is completely false because choosing not to blog is a way to ensure slow or no growth at all.
If your audience is small, you might feel the temptation not to blog because you feel that no one will read it anyway. Don’t give in. Not blogging is one way to ensure that your small audience stays small. This is because blogging, even if you only have a small audience, will improve your SEO and ultimately drive new and more visitors to your website. You have to start somewhere and blogging is an excellent way to do so.
More ways blogging helps your online business:
Blogging increases the amount of pages on your website and more pages means that you have more internal links, pointing to your homepage.
As mentioned before, blogging can help you get more shares which spreads the word about your website. When people share your blog posts, a link will be placed which means that you are getting backlinks without even doing it yourself!
Backlinks helps you rank better on search engines and having more links pointing to your website means that you can get higher up in the search results on search engines.
You might recognize yourself that it can be hard sometimes to keep your online business website updated since there is not always a lot of things going on. By posting blog posts, you show that your website is still running. Even search engines notice these changes since it is a sign that your website is still active and running. This also helps you increase your search engine rank a bit.