Tuesday, August 9

Using Data to Make Marketing Decisions

It was all over the news. The term “big data” has become somewhat of a buzzword in recent years, and for good cause.

It is feasible to make better-informed decisions that will lead to commercial growth, evolution, and an expanded bottom line by using the abundance of digital information accessible at your fingertips and embracing the potential of business intelligence.

You’ll be able to make the kinds of data-driven decisions that will propel your company forward if you use the correct reporting tools and learn how to accurately evaluate and monitor your data. 

In practice, even if you have access to the world’s most comprehensive data, it’s possible to make decisions based on intuition rather than data. In the majority of circumstances, this will be negative to the company.

We’ll look at data-driven decision making, the significance of data-driven decision making, and some real-world instances of turning insight into business-boosting action to aid you on your way to analytical enlightenment. 

What Is Data-Driven Decision Making?

The technique of using data to inform your decision-making process and confirm a plan of action before committing to it is known as data-driven decision-making. This can be demonstrated in a variety of ways in business. For instance, a business might: 

  • Collect survey results to determine which products, services, and features their clients prefer.
  • Conduct user testing to see how customers interact with your product or service and to discover any issues that need to be addressed before a complete release.
  • To test the waters and see how a product might fare in the market, launch a new product or service in a test market.

Several criteria, including your business goals and the types and quality of data you have access to, will determine how data can be incorporated into the decision-making process.

Marketing decisions can be aided by statistics

Data gathering and analysis have long been crucial in firms and organizations at the enterprise level for creating marketing strategies from data analysis. Despite the fact that data-driven decision-making has been in some form or another in business for centuries, it is a completely modern phenomenon.

When making high-impact business decisions, today’s largest and most successful firms leverage data to their advantage.

1. You’ll Make More Confident Decisions

You’ll discover that once you start collecting and evaluating data, it’s much easier to make confident decisions about practically any business situation, whether you’re planning to launch or discontinue a product, modify your marketing message, branch into a new market, or something else entirely.

Data serves a variety of purposes. On the one hand, it allows you to compare what is already available, allowing you to better comprehend the impact of every move you make on your company. As a result, the impact of every business choice should be analyzed and reviewed on a regular basis.

2. You’ll Become More Proactive

It’s natural for a data-driven decision-making process to be reflexive when it’s first implemented. The data offers a tale to which you and your company must respond.

While this is important in and of itself, it isn’t the only role that data and analysis may play in your company. With enough practice and the correct types and amounts of data, you can use it to be more proactive, such as recognizing risks before they get too serious, or identifying business opportunities before your competitors do. Businesses are also using data for social impact

3. You Can Realize Cost Savings

There are a variety of reasons why a company can decide to invest in a big data effort and make its processes more data-driven. These programs have varying degrees of effectiveness.

According to the poll, leveraging data to cut costs is one of the most effective strategies. More than 59% of firms that started efforts to cut costs have seen a return on their investment. Other programs, on the other hand, have yielded a more varied bag of results.

Big data is already being leveraged to increase operational efficiency. And the ability to make well-informed decisions based on the most up-to-date information is quickly becoming the norm.

Data analytics in the decision-making process

Consider the success stories of these well-known companies to better understand how your company may use data analytics in its decision-making process.

1. Leadership Development at Google

Google continues to place a strong emphasis on “people analytics.” Google gathered data from over 10,000 performance reviews and linked it to employee retention rates as part of Project Oxygen, one of its well-known people analytics programs. Google analyzed the data to identify high-performing managers’ common behaviors and construct training programs to help them develop these skills. Managers’ median favorability scores increased from 85 percent to 88 percent as a result of these measures.

2. Driving Sales at Amazon

Amazon uses data to determine which products to recommend to customers based on previous purchases and search behavior patterns. Rather than randomly recommending a product, Amazon’s recommendation engine is guided by data analytics and machine learning. 

Why Data-Driven Decision Making Is Important?

The value of data in decision-making resides in its consistency and growth. It allows businesses to find new business possibilities, increase revenue, forecast future trends, improve present operational efforts, and generate actionable insights. As a result, you’ll be able to build and evolve your empire over time, making your company more versatile. The digital world is in constant motion, and you must use data to create more informed and strong data-driven business decisions in order to keep up with the ever-changing landscape around you.

Data-driven business decisions can make or break a company. This exemplifies the value of online data visualization in decision-making.

Organizations that use a collaborative approach to decision-making are more likely to treat information as a valuable asset than companies that take other, more unclear approaches. 

Keep in mind, data reveals that consumers will spend more money on businesses that support social and environmental effects when making data-driven decisions. Because global customers have high expectations for firms to solve social and environmental challenges, they increasingly recognize that they, too, have a responsibility to change.

Consumers around the world have a higher degree of comprehension, awareness, and support for corporate social responsibility efforts, according to the report. Despite their differences on a country-by-country basis, global consumers remain open-minded collaborators in the pursuit of social and environmental change.


There are several measures you may take to achieve your aim of being more data-driven in your approach to business. Here are some examples of how you might use an analytical mentality to your daily duties.

1. Look for Patterns Everywhere

At its core, data analysis is an attempt to uncover a pattern within, or a link between, various data points. Insights and inferences can be gained from these patterns and correlations.

Making a conscious commitment to be more analytical—both in business and in your personal life—is the first step toward becoming more data-driven. While this may appear to be an easy task, it requires practice.

2. Tie Every Decision Back to the Data

When faced with a decision, whether it’s a commercial issue or a personal one, try to avoid depending on gut feeling or previous conduct. Make a conscious effort to adopt an analytical attitude instead.

Determine what facts you have that can be used to help you make a choice. If no data exists, think about how you might be able to gather it on your own. Once you have the information, assess it and use any insights to aid in your decision-making. The goal, like with the pattern-spotting exercise, is to get enough experience with analysis that it becomes a natural part of your decision-making process.

3. Visualize the Meaning Behind the Data

The process of data analysis includes a significant amount of data visualization. A table of numbers is nearly impossible to deduce meaning from. You’ll be able to rapidly discover trends and draw conclusions about the data if you create compelling visualizations in the form of charts and graphs.

4. Consider Furthering Your Education

If the idea of learning how to incorporate data into your decision-making process on your own makes you uncomfortable, there are a variety of educational choices available to help you build the data science skills you’ll need to succeed.

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