Monday, July 22

How Recruitment Marketing Services Can Help You Build Your Small Business

So, you’re finally doing it? You’re finally going into business for yourself? That’s fantastic! You’ve got a great product or service and the perfect location for your storefront or office, now all that’s left is to find the perfect employees. Unfortunately, this is easier said than done. There are currently more open jobs than there are workers in the United States–nearly two jobs for every unemployed American–so you need to do all you can to stand out to potential candidates. Utilizing recruitment marketing services, like those offered by NAS Recruitment, can help you easily connect with the right applicants.

The Hiring Crisis

You’ve probably heard other local business owners complaining about their struggle to find help, saying things like “No one wants to work anymore.” Of course, statements like this aren’t true. Plenty of people want to work, it’s just that they’d prefer to work remotely. Before the pandemic, only about 5% of the population worked from home, but once the majority of the working world was forced to do so, companies realized that their employees could be just as productive if not more so when working from home, so the trend stuck. Now, remote jobs have become incredibly desirable, and nearly 60% of Americans work from home. This is a great thing for job seekers since their search can expand to companies across the country, but smaller, local businesses or businesses that are unable to offer remote work due to the nature of the job are struggling to meet staffing requirements. So, how do you compete with the many remote listings on hiring websites? You need to convince prospective candidates that working for you would be a far better experience than working from home, where they can snack whenever they want, work in their pajamas, and spend the whole day with their pets–yeah, you’ve got your work cut out for you, there.

What Can Recruitment Marketing Services Do?

It might be intimidating when thinking about competing with remote jobs, but recruitment marketing services will know exactly how to present your business to job seekers in a way that makes it seem like an especially desirable workplace. Some of the strategies they’ll use might include:

Creating a Brand for Your Business

Before you can sell job candidates on the nature of your workplace, you need to identify and understand it yourself so you can create a clear brand for your business. This brand will be built from a combination of the culture and values of your business. This is an important first step in marketing your business since, for many candidates, the nature of a workplace is higher up on their list of priorities than the pay or the work required in the job itself. Your business’s brand could be the deciding factor in whether or not you get a solid number of applicants.

Creating a Hiring Website

With the growing popularity of online shopping and the opportunity it presents small businesses to reach clients and customers they might not have otherwise connected with, it’s likely that you already have a website dedicated to your business and its services or products. However, you might not have a page or any resources specifically designated to career possibilities. Professional marketing recruitment services can help you improve your website so that it can appeal to job seekers just as much as it does to customers and clients. In the hiring portion of your website, they might even include your mission statement or pictures of the workplace to make your business appeal to potential candidates. To make things easier on everyone, they might even be able to include a spot where you can post job listings and allow people to apply directly through your website. Doing this will make it more likely that you’ll get applicants who are knowledgeable and interested in your business, while applicants from big hiring websites might think of your business as being no different from every other job listing.


Hiring qualified employees in 2023 is incredibly difficult, but it doesn’t have to be that way. Recruitment marketing services offer plenty of strategies to help you expand your reach and make your business more appealing to potential candidates so that you stand out against the competition and have a better chance of finding the perfect hires for your small business. If you don’t take advantage of these services, you could end up struggling to find the right help, and your business could suffer as a result.

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