Sunday, October 24
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How Branded Sanitizer Can Help the World During the Pandemic

Germs are everywhere. They can make their way onto your hands and things you touch on a daily basis, and make you sick. So washing your hands with soap and water or using hand sanitizer with at least 60 percent alcohol at key times is important. In fact, it’s among the most important things you can do to avoid getting sick and spreading those germs to others.

Washing your hands with soap and water is still the most effective way of killing germs. Of course, this isn’t the most ideal mobile solution. That’s why hand sanitizer has become so popular. As long as the sanitizer has over 60 percent alcohol, it’s fine to use. That’s the recommendation from the World Health Organization. Just use the amount instructed on the label, rub it in, and allow it to dry. So just how popular are hand sanitizers?

Panic Buying

The pandemic has resulted in panic buying hand sanitizers. But some people have asked whether they really do protect us from infections. Well, the answer to that question is a very definite “yes”. Hand sanitizers can help protect us by preventing the spread of bacteria and the virus. Preventing the infection of coronavirus, however, lies in what the sanitizer is made up of and how it’s used. If used right and in appropriate circumstances, it can help kill germs.

In fact, in a study in Emerging Infectious Diseases, German and Swiss researchers found that the World Health Organization recommended hand sanitizers kill the coronavirus.

Staff Are Split Over Company Responsibility

A survey polled by Rentokil and published by The Chartered Institute of Personnel and Development (CIPD) revealed that 44 per cent of employees feel anxious over returning to work due to the pandemic. The survey also revealed that 87 per cent of staff expect their employer to provide hand sanitizer. But what about the general public? A separate poll revealed mixed feelings as to whether businesses have a responsibility to take care of the hygiene of the staff or whether the latter should be responsible for their own hygiene.

But what about your customers? At the end of the day, it doesn’t matter what they think. For those who believe it’s your responsibility, you’ll be fulfilling their needs. And for those who don’t, they’ll be even more impressed.

By providing your customers with branded sanitiser, you’re creating mini brand ambassadors. Just imagine them walking around and getting out their hand sanitizer, and all of the potential eyeballs of passersby on your brand. In an event like this one, it’s the ideal way for you to brand your business, while also helping out the country, and ultimately the world.

It’s About Doing the Right Thing

For any business, providing reassurance to customers that they’re taking the necessary measures to minimize the risk of cross-contamination can only be a good thing. By prioritizing your customers, you’ll be taking a step toward creating a positive impression of your brand.

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