If you are a UX designer, you must know the significance of a UX design brief. It plays a crucial role in the complete design journey of an online website. For those, who are not familiar with the UX design brief, it is a document that contains the design details of a project concisely. A good UX design brief is highly recommended to bring newbie designers and the company on the same page. It helps to clear understanding of the objectives and the demands of the work.
A well-written UX design brief is self-explanatory and covers all design aspects. Here are ten useful tips to get the perfect UX design brief:
No Fixed Pattern
Everyone needs to understand that there is no perfect way to write a design brief. While every company has its version, the stated requirements must be expressed clearly. The better the description, the easier the execution will be. Add maximum information possible about your product. You might feel that little information is unnecessary, but you must also mention it to widen the designer’s perspective. Stating suggestions in bullet points is a great technique.
Company & Product Overview
Preparing a brief by someone utterly ignorant about the company and the products can have an unsatisfactory outcome. A company overview enables the designers to tie the project to the overall picture and modify the design to reflect the desired brand aesthetic. Adding key information about the company in the introductory part of the brief is a great idea.
The project scope for you is to define what you want from your designers. While most of the project scope depends on the problem you are facing, the remaining is your creative touch. Be open to suggestions. You might lend your ear to all, but apply what your heart says.
Who is Your Target Audience?
To measure the success of a UX design, you have to measure the amount of audience or traffic it attracts. In a competitive and research-oriented world, having proper knowledge of the targeted audience base is extremely necessary. You should be open to more research even if it costs you some extra millions. The UX phase of the product is comparatively less expensive.
To ensure the success of your product, well-established sets of deliverables are highly required. The technical aspect refers to the format, resolution, and size. On the other hand, journey mapping, user personas, and user flows will determine the user-friendly UX.
Keep an eye on the budget.
While deciding the budget for the project, both parties have to sit together to discuss it. Considering the project’s flexibility and constraints, the final budget must be planned. It is always a smart move to state your budget before the start of the project.
If you are searching for a professional UX design brief designer, Pearl Lemon Web will greatly help you. They offer experienced designers with several years experience in design briefing and web development.