Author: Hassanbukhary

Change in Instagram Trends: Influencers Now Posting 150% More Sponsored Content

Change in Instagram Trends: Influencers Now Posting 150% More Sponsored Content

Influencer Marketing
While Micro-Influencers account for most of the influencer posting on Instagram, trends have changed in the past year or so. 150% rise in sponsored content has taken place during the past 12 months. Not so long ago, influencers were thought to be people with the status that had a fan following. Usually, brands had their products praised by celebs or famous people using their influence to their own advantage. Lately, Instagram and to some extent, other social media platforms have changed that for good. Even influencers with 10,000 followers or below are now making their presence felt and are termed as micro-influencers. Starting from the first quarter of 2018 right through to the end of the first quarter this year, more than 12 million Instagram influencers have been observed to use spo...