Thursday, February 29
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Tag: Securing Data in Email Marketing

One Click, Many Consequences: What Marketers Should Know About Email Protection

One Click, Many Consequences: What Marketers Should Know About Email Protection

Online Marketing, Tech, Tips & tricks
Email is a basic internet feature that enables users to send messages to one another. It’s that simple, yet it holds tremendous power. Marketers use email for outreach campaigns, retaining customers, or increasing brand awareness. However, hackers also use email to promote scams, trick you into downloading harmful files or clicking on malicious links. As a marketer, you should know that hackers look at emails, too. Maybe even more than you. Every campaign holds risk, and you need to know how to secure your customers’ data. Here are some tips on how you can do it. Strengthen your accounts You need to guard against unauthorized access. Only select people should be able to log in and meddle with your entire email list. That’s where access management comes in. You start by enabli...