How Mobile Game Advertising Works
In 2022, American consumers spent $56.6 billion on video game titles and hardware. Mobile gaming and in-app purchases, also wildly popular, generated an additional $19.61 billion in revenue. Despite the massive revenue reached by mobile gaming purchases, these don’t indicate how many people play games on their devices. According to a 2021 study, almost 57.3% of the US population (equating to around 191 million people) use their mobile devices to play games, validating the trends of mobile gaming in the entertainment industry. Unwilling to pay the price to remove ads, many players opt to play their favorite games with advertising enabled, which has led to a very lucrative advertising boom in mobile gaming. Mobile Gaming Advertising Revenue The explosion of advertising withi...