If only there were a way to visualize the entire sales process so that your business could better predict and respond to customer behavior, leading to an increase in your conversion rate and customer retention… Oh, wait, that already exists? It’s time your business met its sales funnel. What is a Sales Funnel, and How Is It Used? A sales funnel is a virtual representation of a potential customer's pathway toward becoming a bona fide customer. Digital marketers like the analogy of a funnel because it describes how deft marketing, comprising well-positioned content and well-timed outreach, focuses on a customer’s intent toward conversion. Much in the way that a funnel focuses whatever passes through it toward a well-defined point, your business marketing funnel focuses po...
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