In the dynamic and ever-competitive eCommerce universe, offering personalized and integrated shopping experiences is crucial. Customer expectations also change every day. This is why brands should consider adopting headless architecture. But what is headless architecture, you ask? Headless architecture borders backend and frontend services within a content management system (CMS). These are independent services, but they communicate and share information via an API. Headless architecture efficiently embeds commerce functionality into every touchpoint within your network. This is what many businesses or brands are gravitating towards these days. However, online shoppers enjoy more personalized, faster, and consistent experiences whenever and wherever they engage. Several new p...
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