Experience In SEO: Creating Content Within Google’s New E-E-A-T Guidelines
After imposing a new letter onto their well-worn E-A-T guidelines, Google has welcomed another E – Experience. Like previous updates, it gets Google closer to anticipating and serving user intent. It may sound like bad news for keyword spammers but worry not – there are things you can do to fall within the new E-E-A-T rules. We have a few tips below. More Helpful Content Before making any content, you should know what drives the new E-E-A-T rules. They were part of a trifecta of search engine tweaks, as another helpful content update and the perspective filter were also added. The perspective filter is simple enough – filter by Q&As, videos, and other valuable input. The helpful content update was more substantial, targeting SEO-first content that wasn’t made to help peop...