Thomas Peter Maletta Shares How to Create an Effective Buyer’s Journey for Optimal Conversion
In today's competitive business landscape, creating an effective buyer's journey is crucial to converting leads into loyal customers. A seasoned marketing professional, Thomas Peter Maletta shares his insights on creating an effective buyer's journey for optimal conversion. Before going to the specifics, let's define a buyer's journey. A buyer's journey refers to a potential customer's process before purchasing. A buyer's journey has three stages: awareness, consideration, and decision. The awareness stage is when the customer realizes they have a problem or need they want to solve. The consideration stage is when the customer evaluates the various solutions. Finally, the decision stage is when the customer decides on a solution and purchases. You must understand your customer's...