Are Influencers Still a Good Strategy for B2B Marketing?
If you are considering how to market your B2B business, no doubt the concept of influencers has crossed your radar, but maybe you haven’t taken it seriously. Are influencers still the right choice? We would say so. Affiliate marketing is more affordable, more accessible, and more effective than traditional forms of marketing. Still not convinced? Take a look at our guide on how to do B2B influencer marketing right. How is B2B Influencer Marketing Different From B2C? There are a lot of similarities between partnering with a B2C influencer and a B2B influencer. In fact, you might find that a lot of influencers are both. After all, kids are no longer saying they want to be an astronaut when they grow up, but an influencer. So, if you’re selling some sort of software that aids co...
