Designing a website and getting it live on the internet is less complicated than mastering SEO optimization. A website without proper SEO strategies is as good as dead in the search engines. So, how do you develop a perfect SEO strategy for your online business?
As mentioned above, mastering SEO is a tough job for beginners. In order to understand the best SEO plans, you will need to know the Google ranking algorithm (which is not possible). So, how can you decide the best SEO strategy, monitor your website’s SEO, and improve your SEO campaign? Here we’ve come up with the top SEO tools to get the job done easily. You can also check out the list by ClickSlice to access the most powerful SEO tools.
1. Google PageSpeed Insights
The tool checks the loading speed of your website on both mobile and desktops. Submit your website link and start the evaluation process. The tool will return with your website’s speed performance on mobiles and desktops. The mobile results will also show the total score and grade of your web speed.
Website speed is one of the most overlooked factors. Research suggests that websites with poor speed and complicated navigation are likely to lose a massive audience. Check your website speed using Google PageSpeed Insights and improve your website’s performance.
You only need to type a single keyword (relevant to your industry) in the search bar of Keywordtool.io. This SEO tool will return with plenty of popular and trending keyword suggestions that you could use in the content.
Not only the most common keywords, but the tool offers a list of long-tail terms and queries that are most often asked on Google. Using this information, you can plan the most suitable keyword strategy.
This SEO tool provides an insight into the traffic of any domain. Search for any website and find out the amount of traffic the website receives. Furthermore, it tells you the location and sources of this traffic.
SimilarWeb is a great SEO tool to run a quick competitor’s traffic research.
4. Google Analytics
To get an insight into your website’s performance over a specific period of time, you can use Google Analytics. The tool is used by almost all websites. It helps webmasters learn about website stats and search insights.
Using Google Analytics, you can collect the information about your target audience, the most visited pages, your bounce rate, the pages that have the longest stay time, the highest-ranking keywords of your website, the location of your audience, and more.
5. Ahref’s Backlink Checker
You can use the free version of Ahref’s Backlink checker to access the list of top 100 backlinks pointing to a specific website or page. Apart from the backlinks, this SEO tool tells the Domain Rating and URL Rating of each website.
If you want to improve your link-building strategy, Ahref’s Backlink checker is the best SEO tool to start your research. You can type your competitor’s URL to check their backlinks sources and pitch all these high-ranked websites as the guest blogger. There’s a high possibility these high-authority websites will give you a backlink.
6. Schema Creator
You might have seen some websites with ratings, organization information, reviews, and other such details displayed on the Google search results. According to the research, these websites get a large number of clicks as they look reputable in the search engine.
You can also display all this information on your website by using the schema creator. The tool allows you to generate a scheme for your website and copy the code to your webpage.