Have you run influencer marketing campaigns but just cannot get any traction? You’ve probably read all the influencer marketing statistics of just how effective influencer marketing really is, but your results aren’t anywhere near that. But there’s a caveat to all the influencer marketing statistics, like with everything. The catch is that while influencer marketing […]
Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic […]
For some years now, there has been a severe identity crisis in various workplaces. That has led to a reduction in productivity as well as minimization of trust among employees hence setting them back when it comes to their careers. Employees are now are now stuck, confused and anxious about how to get recognized when […]
Looking to build and strengthen customer relationships? Your customers are everything as a brand. Without customers, you wouldn’t be able to continue running your business. Most brands put great effort into acquiring new customers, but there’s another strategy that has proven to be far more effective…. That is working to improve customer relationships. A study […]
Looking to humanize your brand? Look no further! In marketing and business, people talk about acquiring customers, they talk about driving sales and many talks about building relationships with their customers. The latter is a huge deal for brands, and come with its own sets of incredible benefits. You yourself probably have a strategy in […]
When starting out with something new, it feels scary and intimidating. You’re eager to get to your goal, and you know that other people have done it before you. But quite quickly, questions start popping up in your head, that you, as a beginner, have no answers to. The exact same goes for social media. […]
Wondering how you can drive traffic from Instagram? Instagram is truly the social media platform of this decade. It has taken the world by storm since its birth in 2010, and in the last couple of years, the number of Instagram users has skyrocketed. At the early stages of Instagram’s life, it was considered to […]
Curious about reasons you are being unfollowed on social media? Tired of people unfollowing you all the time? If you’re using social media regularly, I can with 100 percent certainty say that you’ve been unfollowed at least one time. Probably substantially more. Considering the fact that your goal is to grow your page, it’s always […]
Looking for a Complete Guide to the Instagram Algorithm? You’re in the right place. Are you frustrated that your organic reach on Instagram has decreased? Are you upset that your engagement has dropped? You probably know that it is because of the Instagram algorithm. No matter if you’re a regular Instagram user or someone who […]
You’re probably not unfamiliar with the fact that video content has skyrocketed in popularity over the last couple of years. And social media video isn’t any different. Chances are, that’s exactly why you’re here. But the thing is, anyone can record a video on their phone and upload it to social media. In marketing, what […]
Want to become a video marketing expert? In an earlier post of mine, I spoke about the famous quote “a picture says more than a thousand words”. I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 […]
As a brand, your customers are everything. But that’s not really something new, is it? But despite this, far too many brands act like they aren’t. Rather than focusing on building customer relationships, they focus on acquiring more and more customers. And once they are acquired, they are neglected and forgotten. Building customer relationships is […]
Social media has completely revolutionized the way we communicate. It has also revolutionized the way we interact and engage with each other. Back in the days, we sent letters to a person and then waited for several weeks to receive a response back. Social media has also attracted tons of brands to use it as […]
Want to learn How to Optimize Your Content for Better Conversions? You’re always looking to increase your conversion rate as a brand. And the reason you’re working with content marketing in the first place is that you are hoping to be able to reach more people, and ultimately increase your conversions, right? Content marketing has skyrocketed […]
Are you also wondering what social media trends we’ll see in the future so you can prepare for them and stay on top of them? Social media has increased dramatically in popularity over the years. In fact, just a few years ago, in 2014, there were 1.91 social media users worldwide, and 4 years later, […]
User-generated content has shown to be tremendously effective in marketing. That’s because the trust in brands is generally very low, while the trust in peers is high. Everyone knows that brands only have one goal: to sell more. As a result, everything the brand do and say is done in order to help them get […]
Want to learn how you can develop a social media branding strategy? More and more, we hear the term “branding” in the marketing landscape. Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience. Chances are, you’re here because […]
How to Use Snapchat for Marketing: a Complete Guide Snapchat is a social network of over 178 million daily active users worldwide. It’s an app mainly focused on video and photos, which disappear after 24 hours, or instantly after they’ve been watched. On the platform. you can send snaps to your friends, as well as […]
6 Secret Tactics to Growing Your Business With Snapchat When I say social media, what do you think about? Facebook? Instagram? Maybe even Twitter? Most of you won’t think about Snapchat. This is something that is quite interesting because although Snapchat having 178 million daily active users worldwide, more than Twitter’s 330 million monthly active […]
How to Leverage Emotions In Marketing to Skyrocket Sales Humans are emotional creatures. We cry, we laugh, we scream, and we shout. Inevitably, this has gotten lots of marketers to study humans and if it is possible to leverage emotions in marketing to leave a bigger impact and to ultimately get people to convert. Hint: […]
